Zomentum raises $13 million to scale its IT sales acceleration platform – TechCrunch

Today most small businesses do not have a dedicated staff to handle their IT needs. Take a restaurant, for example. Every time they need to purchase point-of-sale machines, printers, new computers, or new emails for employees, they reach out to a contracted IT professional, who then along with their vendor partners source products and services. Work for.

A former Excel investor found an opportunity in the space and is tackling his new startup Zomentum. The US-headquartered startup works with IT channel partners to help secure products and services more efficiently, an event she said is helping improve revenue for small and medium-sized businesses .

On Tuesday, the three-year-old Zomentum announced that it had raised $ 13 million in its Series A round led by Elevation Capital, Excel and Greenox Capital. The round also saw the participation of eight Road Ventures.

“SMBs are often so focused on helping customers that they are stretched over time to choose the right technology to suit their technical needs. Zomentum co-founder Shruti Ghatge said, “More and more IT channel partners are recognizing the role of trusted advisors for these SMBs for their technology needs.”

More to follow…