Zero Click Search Drama & Other Digital Marketing News [PODCAST]

Zero Click Search Drama & Other Digital Marketing News [PODCAST]

On this week’s episode of Marketing O’Clock, host Greg fin, Jess Badde And Salt Salarelli Break the biggest digital marketing news of the week.

If you are unable to listen on Spotify, watch the video version of this week’s episode on the Search Engine Journal YouTube channel.

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The study states that 65% of Google’s do not click on search results, but should they?

Throughout 2020, Google has made it easier for users to know what they need right in the SERPs, which has led to a decrease in standard “off-Google” click-through results on the platform. According to Rand Fishkin, these zero-click searches increased from almost half in 2019 to two-thirds by the end of 2020.

Many marketers are refuting these claims, stating that this is flawed data, as it is taking into account simple queries that can naturally be found to be correct in SERPs, but still, marketers need to It should be known that if low traffic is being directed to websites, the searched information can be found directly in the SERPs.

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Read about it here.

The New York Times bid farewell to the highly popular NYTCooking for Facebook group

With over 77,000 members, the NYTCooking Facebook group is a mecca to showcase your cooking skills and connect with like-minded individuals. This came as a surprise when he entrusted the reins to moderate a select group of page members in his place.

Over the years, Facebook moderation has become a big time suck, as intermediaries are required to play a larger role in engaging with the group. As a large corporation, this meant that the New York Times was actively paying employees for a job that was turning into bigger work than originally expected, and not giving them returns that What they wanted was traffic to their site. Other speculation suggests that the Facebook group was drifting back and forth from its original intent.

Read more here

Improvements in photos and videos come on Twitter

Twitter is testing new photo and video improvements on its platform. These improvements include large images in the Twitter timeline, high-resolution photo uploads, and YouTube integration.

Read about it here.

Of the week

In this week of week section, Pamela cocks Reveals her true feelings on Google’s account managers and their suggestions.

ICYMI

Next, in our ICYMI section, Mike ryan Shares a framework for evaluating competitors with shared data

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Lightning round

We then answer our electricity marketing questions during our electricity round segment:

  • Who benefits from our advertising platform issues?
  • What can my clients see when I’m editing my Data Studio report?
  • Where are all the facebook story creators?
  • When will be the next Google search ranking algorithm?
  • Why is Zuckerberg so confident about iOS 14 now?
  • How did Microsoft’s ad removal compare to Google?

To read all the articles featured on this week’s show check out the Marketing O’Clock site to subscribe to the show (and our newsletter!).

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Featured Image Credit: Samantha Hansen