YouTube is giving creators access to new data that will allow them to see which other channels their viewers regularly view.
This data can be found on the desktop in the Analytics section of YouTube Studio.
Producers will see a new card that shows other channels watched by their viewers in the last 28 days.
This is similar to another card maker access to YouTube Studios that shows other videos that their viewers have watched within the past week.
While this data can be a valuable source of audience insight, as I mentioned in this article about YouTube keyword research, it does not portray the whole picture.
Videos viewed during the past week may include trending videos, older videos, controversial channel videos and other types of random videos that do not reflect the real interests of viewers.
On the other hand, the channel has consistently watched an audience over the past 28 days and is likely to be more representative of what viewers want to see on YouTube.
This is the content that viewers are actively seeking and coming back in a 28-day period.
Here are some tips on how you can use data about other channels that your audience has seen to direct your content creation efforts.
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Data Other Channels View Your Audience ‘How to Use Data
What can producers do with this new data in YouTube Studio?
One way to use it is as a report that identifies how your audience’s interests are changing over time.
Given that it reports on channels watched in the last 28 days, this segment of data will be continuously updated.
It would be a good idea for creators to develop their own way of logging this data, so that they can look back after several months to identify patterns in viewing behavior.
In addition to watching channels and types of content an audience is watching, pay attention to video styles or formats that may be popular.
For example, YouTube’s new shorts format is tracked in analytics like regular video content. Producers can find other channels that their viewers are watching. They are using this format in a unique way.
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It is important not to think of other channels as competitive. If an audience is constantly watching multiple channels about the same topic, then there is an opportunity for everyone to benefit through collaboration.
Think of other channels that an audience sees as a list of potential collaboration partners.
Producers can access these other channels and team up on projects that can develop each other’s audience.
With data proving they share a similar audience, the creators have the perfect icebreaker to access channels they might not have had access to before.
Look at this new set of data the next time you log into YouTube Studio on the desktop.