YouTube Shares 3 Keyword Research Tips For Videos

YouTube Shares 3 Keyword Research Tips For Videos

YouTube gives advice on competitive keyword research for videos, and answers many other questions about its search and search algorithm.

Has YouTube become a regular series Creator Insider A member of the Channel, Search and Search team asks users questions in the first upload of the year.

One of those questions focuses on keyword research and which video topics will resonate with users.

Here is a repetition of the questions and answers that begin first with the keyword research question.

YouTube Keyword Research

When researching the keywords used in the video, what is a good way to measure the likelihood of appearing in users’ recommendations?

YouTube recommends these three tips for keyword research:

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  • Audience insight
  • Google Trends
  • competitive analysis

Audience insight
There is an Audience Insights card within YouTube Analytics that shows creators what other videos their viewers are watching.

This can be a useful source for keyword research because you can discover new topics that are of interest to your audience, which you may not have thought of before.

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Creators should pay full attention to the title and thumbnail of the video in the Audience Insight card. Analyze the analogy as a way to direct the adaptation of your next video.

Google Trends
This may be obvious for SEO, but YouTube recommends Google Trends on which topics to notify about now.

With Google Trends you can enter multiple topics and compare their popularity over time to what is currently generating the most interest.

Let’s take two hugely popular themes on YouTube: Roblox and Minecraft. Who is more popular now? let’s take a look.

YouTube shares 3 keyword research tips for videos

You can see what was the time in September 2020 where both subjects were equally popular, but now this gap has widened and Minecraft is generating the most interest. Roblox also seems to be declining in popularity.

If you have some topics in mind and can’t decide who should focus on your next video, Google Trends can help inform your decision.

competitive analysis
Another strategic SEO is familiar with competitive analysis. This includes entering keywords into YouTube’s search bar and seeing what you can learn from the most successful videos.

Analyze aspects such as title, thumbnail, description, introduction, video chapter usage, ad placement, and more.

Your goal is to determine not only to encourage users to click on the video, but to keep them watching until the end.

Other Algorithm Questions

YouTube addresses several additional questions about its algorithm. Here is a summary of everything that has been discussed.

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Upload frequency

Is it better to publish videos regularly? Or is it permissible to allow large time lapse between video uploads?

The ideal upload frequency depends more on the audience and how much content they want to see. There are audiences who enjoy binge-watching content, and others who like watching a video every few days.

As it relates to YouTube’s discovery algorithm, there is no single approach that is going to work for all channels. The algorithm is designed based on the video surface, how users respond when they view those videos in their recommendations.

If you upload content on a regular basis, but those videos go undocumented by most of your audience, it can impact how the algorithm surfaces your video in the future.

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YouTube recommends experimenting to see what works best for your specific audience. Then complete their viewing habits based on what you learn.

Monetization

Is it true that demonetized videos are more likely to be recommended over non-monetized videos?

YouTube’s search and recommendation system is not able to identify which videos are monetized and which are not. Advertising and search systems are different from each other.

To answer the question – no, demonetization has no effect on which video is recommended to users. Channels can temporarily turn off monetization without any effect of video performance.

Taking a break from uploading

Is it okay for video creators to take a break from uploading videos? If there is an extended period of time between the publication of a new content, will any channel hurt the algorithm?

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It is perfectly fine for creators to take a break. YouTube actively encourages this and cites data to back it up.

YouTube analyzed 40,000 upload breaks between 8 and 60 days. It found that there is no correlation between upload breaks and frequent loss of viewership.

Many channels gained high viewership even after taking a break. A YouTube study found that 25% of channels increased their viewership by 50% after taking a break.

There is no algorithmic penalty for taking a break, and the data suggest that a break makes a change in positive thoughts more positive. Creators should not feel pressured to upload daily or weekly.

If you’re trying to find an ideal time to take a break, YouTube takes note that many producers take a break in January, because that’s when advertising budgets start to dry up.

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For more, watch the full video below: