YouTube Analytics Adds ‘First 24 Hours’ Metric

YouTube Analytics Adds ‘First 24 Hours’ Metric

YouTube is adding a new metric that allows creators to analyze the video’s performance within the first 24 hours after publication.

Apart from the public view count, data from the first 24 hours of the video was never available to creators before.

It can now be accessed in the Video Analytics section of YouTube Creator Studio. To retrieve this data, select “First 24 hours” from the date picker in the top right corner.

Here is more about the data you are getting after selecting the first 24 hours of view in YouTube Analytics.

YouTube first 24 hours of data

After selecting the 24 hours before the date picker as shown in the photo above, you will see a complete set of data collected from the first 24 hours after the video was published.

This is an example provided by YouTube:

YouTube Analytics Adds 'First 24 Hours' Metric

Upon opening the first 24-hour view you are greeted with a summary at the top of the screen. The summary tells you the total numbers and compares the performance of the previous video.

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As you go to the bottom of the screen, you will get a total of 24 hours to watch the video. The report shows how many subscribers you got or lost during that time, and how much revenue you earned if the video was monetized.

While the summary at the top is helpful in figuring out how the data compares to other videos, you can dig deeper than that.

On top of launching the first 24 hours of data for each video, YouTube is giving manufacturers the ability to compare 2 videos.

Compare Data Side-by-Side

Want to see how your new video compares to your last video? Or any other recent video?

Compare them!

Here’s an example:

YouTube Analytics Adds 'First 24 Hours' Metric

The colored graph is only the beginning. Below you will see more granular data about each video’s traffic sources.

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Traffic sources are broken down into the following categories:

  • Browse Features: Views derived from YouTube recommendations.
  • Notifications: Views received from customers who clicked on the notification.
  • Channel page: Views received from people clicking on it on your channel page.
  • The outer: Views received from people watching the video, such as social media.
  • Evident: Views derived from people navigating directly to the URL.

Matric I would carefully recommend taking note of the ideas derived from the information.

If this number starts decreasing over time, it means that people who have chosen to view your content are less eager to see it.

Comparing the browse features’ metric fluctuations over time can be an indication of how the YouTube recommendation algorithm is responding to your video.

Although this is not all, freshness is one of the factors considered by YouTube’s algorithm. This makes the first 24 hours of the video important because it gains the most from a hint of freshness.

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other information

Data collected from the first 24 hours of the video on YouTube will be available for all newly published videos.

Historical data is available for videos published from 2019. The data for videos published before 2019 will not contain the first 24-hour view.

The first 24 hours of data will not be available for live streams, which have their own set of analytics.

For the latest updates from YouTube creators, watch the video below: