Will this time be any different? – TechCrunch

As Twitter seems to buy its way into competition with the club house and Substack, one wonders whether the controversial social media company is ready to move on from its real terrible record of seizing opportunities.

The pace of Twitter’s product ambitions has certainly increased steadily over the past several months, easily following shareholder action To exclude last year’s CEO Jack Dorsey. They finally rolled out Product Product Flats, Both of them in traditional feeds and have embraced audio with them Beta space feature, And they have taken some more publicized steps to rule in disruption and content moderation crises (though there is still much to be done).

In the last few weeks, Twitter has also made some particularly interesting acquisitions. Today it was Announced that they were buying the review, A newspaper management startup. Earlier this month, They bought a breaker, A podcasting service. last month, They bought squads, A social screen sharing app.

This is an aggressive twist that follows Twitter’s announcement that it Periscope will stopA live video app that was bought and long neglected by Twitter, despite the fact that the company’s current product chief was its founder.

The 2020 success in fully realizing Tyntalk’s broader vision for Wilde, which Twitter discontinued in 2017, seems to be a particularly embarrassing stain on the company’s history; It is also the most crystallized example of Twitter shooting itself in the foot as a result of not embracing the risk. And while Twitter was ahead of that curve and simply did not happen, Substack and Clubhouse are two prime examples of competitors that could have prevented Twitter from reaching its current stature if it were more aggressive in identifying imminent social market opportunities and actions. Sprang into

It is especially difficult to sit in the shadow of Facebook’s sometimes isolated isolation. Once a keen enemy of any social upheaval, Facebook finds itself desperately complicated by global politics and erasing contradictions in a way it can never diminish, but slows down its mobility . A clubhouse-like startup may have once seemed like a prime takeover target, but it is too complicated to shop for Facebook in 2021, leaving Twitter as a potential competitor that would automatically become a full-size scale Can.

Twitter is a much smaller company than Facebook, although it is still very large. As the company aims to move beyond the 2020 US elections to attract its attention and expand its ambitions, one of its most important challenges is to identify opportunities and take on growing competitors in a product culture. Strengthening – While there may be another challenge, it is being contested to take it seriously for the first time.