White Hat & Black Hat SEO Linking – Are these Labels Still Relevant with Kevin Rowe [Podcast]

Lorraine Baker of SEJ & Kevin Rowe of PureLinck will discuss the use of the terms “black hat” and “white hat” in the SEO world and whether it is still relevant.

– What does Black Hat SEO mean?

– What is black hat linking?

– If a venture company or a large agency pays a vendor for a link, are they now a black hat agency?

– I felt that Black Hat was taking advantage of more hacking and plugin vulnerabilities, and not reaching publishers.

– If no one knows what this means, why are we still using these labels?