Lorraine Baker of SEJ & Kevin Rowe of PureLinck will discuss the use of the terms “black hat” and “white hat” in the SEO world and whether it is still relevant.
– What does Black Hat SEO mean?
– What is black hat linking?
– If a venture company or a large agency pays a vendor for a link, are they now a black hat agency?
– I felt that Black Hat was taking advantage of more hacking and plugin vulnerabilities, and not reaching publishers.
– If no one knows what this means, why are we still using these labels?