Waymo is dropping the term ‘self-driving,’ but not everyone in the industry is on board – TechCrunch

Waymo No longer will the term ‘self-driving’ be used to describe a technology that has been developing for more than a decade, opposing it rather than ‘autonomous’.

The Alphabet Company stated that this seemingly small shift is an important attempt to clarify what technology does and does not do. It has also been seen as an attempt to distance the rest of the autonomous vehicle technology industry, as well as the “full self-driving” terminology. Tesla Uses to describe its advanced driver assistance system.

“This past year, we explored the importance of language and how words like” self-driving cars “incorrectly describe what autonomous driving companies like Wyomo are building.” The company wrote in a blog post on Wednesday. “Waymo vehicles do not self-drive. Rather, the Waymo is automating the act of driving and thus the term “autonomous driving” is more accurate. Collisions used to describe very different technologies – such as advanced driver assistance systems and autonomous driving techniques – have serious implications for road safety. People must continuously recognize the capabilities of driver-supported features. “

Wymo’s decision to waive the self-driving term has been seen by other AV companies as a call to action by the entire industry. But not everyone in the industry is on board.

Several industry insiders and founders said that TechCrunch expressed surprise that a push to drop “self-driving” could have the unintended effect of stopping the word Tesla. Others suggested that other means of education would be better tried.

“We are pursuing the driverless application of this technology, and will continue to educate the public on its benefits with language that makes a clear distinction between technologies that support a driver as opposed to technologies in a truck or car Run, ”said Aurora CEO Chris Ursamon. “Instead of renaming the technology based on misleading marketing efforts from other companies, we agree that aligning clear language to define the life-saving technology we’re building is important as an industry . “

The light push on Waymo is a part of the company’s position in the industry. Waymo, the former Google self-driving project, is a leader in the development and commercialization of autonomous vehicles. Its efforts carry weight and influence in a nascent industry.

Waymo, which has renamed its education campaign as part of its announcement about Let’s Talk About Self-Driving About Autonomous Driving, argues that the automaker has made personal as self-driving Described or marketed advanced driver assistance systems in proprietary vehicles are semi-autonomous. The company says this is causing confusion. Waymo never took Tesla’s name behind this name change. However, the use of the terms Tesla and Autopilot and FSD has prompted criticism from automotive and safety organizations as well as an array of autonomous vehicle companies.

Waymo points to research that found that human drivers operating cars, trucks, and SUVs marketed as self-driving do not understand the technology’s limited capabilities, which can lead to misuse. The company cited a study conducted in 2019, in which half of respondents believed that the driver-assistance feature allowed them to drive hands-free, even though these systems must keep their hands on the steering wheel at all times Requires drivers to keep.

Questions and confusion about how to describe technology that allows a vehicle to operate without a human driver moving behind the wheel. The terms autonomous, automated driving, driverless, and self-driving have been used interchangeably for a decade, closing for a while before coming back to popularity. Fully autonomous driving is another recent entry into the field of AV linguistics. Even Waymo uses the term autonomous and “fully autonomous” at different times within his blog post and announces his decision to omit the term self-driving.

‘Self-driving’ is a term for companies dedicated to the development and commercialization of autonomous vehicle technology. Argo Ai, Aurora, Cruise, Motivational, Neuro and Voyage – other leading companies in the industry – use the words ‘self-driving’ on their websites to describe what they are doing. Zox is probably an exterior that uses autonomous ride-hailing.

Other companies like Argo AI are taking a different approach, opting for a storyteller or learning through a negotiation strategy. Argo AI, supported by Ford and VW, launched a podcast in November 2019 and has published about three dozen episodes so far. The company has expanded that effort with launch Reality, Which Argo describes as a “storytelling platform that gives an internal look to the development of autonomous driving technology.”

“Because there is no shortage of hype and speculation about self-driving cars, there is a need for a place where people can get a real understanding of this revolutionary technology and how it may one day affect their lives.” Co-founder and CEO of Argo AI Brian Saleski said in a statement about the new platform. “Ground Truth is not only about technology, but about working people, in the cities where it will be deployed, and they can enable it.”