Twitter Eyes Subscriptions for Premium Features

Twitter Eyes Subscriptions for Premium Features

Twitter is reportedly trying to add a new stream of revenue by offering premium features through a monthly subscription.

A Bloomberg report said that adding membership-based features is intended to reduce Twitter’s reliance on advertising.

This is something Twitter has wanted to do for years, Bloomberg says, with the majority of the company’s revenue coming from advertising.

The epidemic has intensified Twitter’s plans to diversify its revenue streams, as well as the realization that user growth in the US is beginning to plateau.

With America being Twitter’s most valuable market, the company cannot rely on growing revenue through the traditional way of adding new users.

People “familiar with the effort” tell Bloomberg that Twitter is actively exploring membership offerings.

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Twitter had publicly explored the idea through a survey last year asking users what they wanted to see from the subscription service.

Ideas at the time were an undo feature, custom colors, long video uploads, special badges, auto response and others.

The option of paying Twitter to see fewer ads was also discussed, but none of these proposed premium offerings came up.

As detailed in the Bloomberg report, all of Twitter’s premium features were considering the table with new ideas, which could result in a share of revenue for content creators.

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Here is more about the potential membership-based features Twitter is reportedly internally discussing.

What will Twitter offer in subscription?

A membership fee will give users access to features not currently available.

To ensure this, users will be free to do whatever they can with Twitter right now. With one exception.

Tweetdeck

Twitter is considering putting Tweedec behind a subscription paywall. This means that one has to pay to use it with or without any additional features.

Colorweek is currently free, but it is by no means necessary to access Twitter. It is an additional device designed for power users.

Twitter has previously thought of charging for Tweetdeck but never went with it. However the idea of ​​paying for an advanced tool to use an otherwise free service is well accepted in digital marketing.

There are many premium third-party tools on the market that allow social media managers to use Twitter, Facebook, Instagram and other social networks more efficiently. So it would not be unusual for Twitter to charge for Tweetdeck.

Analytics

Advanced analytics is another premium feature that Twitter can potentially offer through membership.

Users currently have access to basic analytics such as how many followers they receive in a month and how many impressions their tweets receive.

An advanced set of analytics may include demographics, which an audience is most active, and more granular data than what is currently available.

exclusive content

Twitter may potentially offer exclusive content in exchange for a fee. The company recently acquired a newspaper startup, Review, which could be an indication of Twitter’s plans to move in this direction.

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Another idea is that users are not “tipping” in exchange for content available to all. Twitter will get a cut, but this allows users to make money from Twitter for the first time.

From what I gather there has been no discussion of adding edit buttons as a premium feature. Although if Twitter ever needed an immediate increase in revenue, one way would be to charge users for editing the tweet.

Source: Bloomberg