Twitter has acquired social broadcasting app Breaker, the companies announced today through a combination of blog posts and tweets. The deal will help Breaker’s team engage with Twitter to help the service “improve the health of public interactions”, as well as work on Twitter’s new audio-based networking project, Twitter Spaces. The breaker app, however, will close on 15 January 2020.
Breaker acquisition announced On its company blog, Explaining why it believes its team will be a good fit on Twitter.
Breaker CEO Eric Berlin wrote, “Here at Breaker, we are truly passionate about audio communication and we are inspired by the ways that Twitter facilitates public interaction for people around the world.” “We at Twitter are captivated by the entrepreneurial spirit and are excited about the new experiences that the team is building.”
Breaker was founded in 2016 and is Led by both CEO Berlin, founder and CTO of the first social advertising company 140 Proof (which was sold to Acuity), and CTO Lia Claver, who previously founded Pownce and Grove and co-wrote web technologies OAuth and oEbbed.
The app was launched at a time when podcasts were still very much thought of as audio feeds and productivity tools in the form of podcast apps – not experiences that a community could build. Breaker helped change that perception by introducing an app where users can like and comment on episodes, discover new podcasts by the following friends, share favorite shows on social media, and more.
According to Klaver’s tweet, he will connect with Twitter with a focus on Twitter space, Twitter’s audio-based social networking product and clubhouse rival. Spaces allow Twitter users to chat in real time using voice instead of text, as they do today. The new product entered beta testing in December. Twitter is currently trying to work on not only technical issues and bugs with features, but also more complex issues that arise from hosting live audio, including moderation.
In a different Tweet, Twitter engineering chief Michael Montano confirmed that Berlin, Culver and breaker designer Emma Lundin would all move to Twitter as a result of the deal.
He praised Berlin and Klaver’s entrepreneurial spirit, as well as Klaver’s push for open standards over the years.
Reached for comment, Twitter pointed to Montano’s tweet, but did not provide any further details on the acquisition, price or comprehensive plans.
Breaker says he will discontinue his app and services over the years.
On January 15, 2020, the breaker will close for good. By that point, breaker users will be able to transfer their OPML file to their subscription to another podcasting app. Breaker recommends apps like Apple, Spotify, Stitcher, Overcast, Pocket Casts or Castro as an option. For those hosting podcasts on Breaker, these can be transferred elsewhere via RSS feeds.
The Breaker acquisition adds to a string of recent podcast M&A activity. But unlike recent deals that included podcast content, Breaker’s sales stem from employees and technology, not podcasts themselves. It focuses on gathering content from others rather than making Twitter’s usual map.
The Breaker deal, with its undisclosed value, seems modest. Which means that while the company’s exit for Big Tweet is another point on the board for podcasting companies that are finding their way to some kind of payment, it tells the general narrative that podcasting services, and podcasting content Has only this value.
Follows other podcast content deals in recent weeks and months, including acquisitions Amazon’s $ 300 million acquisition of Wondari, Buying Sirius for $ 300 million, Not to mention all content deals Spotify has picked up of late.
Another podcast service sold for around $ 300 million has become a joke. That number, while sounding influential to the individual, is not the type of exit from the target of venture capitalists. The breaker-twitter tie-up does not back down from the idea that building a company focused on podcasting is to accept a future that has turned the future upside down.
Whether venture capitalists pull back from podcasting investments in 2021 is not yet clear, but Breaker’s sale argues that private investors should not.
The real winner in the breaker deal is Twitter, as it gains major talent as it is taking shape as a new market for voice-based social networking in 2021 – an idea whose time has come, perhaps, for people Thanks to stuck at home amid an epidemic. To attend conferences and parties, many went in search of better ways to connect online.
But it can be seen that if Twitter – a service that is publicly battling online poisoning and moderation failures – will be able to make audio networking a safer place for users to chat, or if it is in these areas Will increase the current challenges of Twitter. It can also be seen that if voice-based networking re-opens, CO-COVID will be the future in the world, where we can once again meet others in real-world, public spaces rather than in the Twitter space.