Twitter Acquires Scroll With Plans to Launch a Subscription Offering

Twitter Acquires Scroll With Plans to Launch a Subscription Offering

Twitter moves its plans towards developing subscription offerings with the acquisition of Scroll, a service that removes advertisements from news sites for a monthly fee.

Scroll will be integrated into a subscription service that Twitter intends to launch in the future. Until then, Scroll is moving into private beta.

Existing customers can continue to use Scroll, but it is no longer accepting new registrations.

With a cost to consumers of $ 5-per-month, Scroll claims that it helps publishers earn more revenue than they earn through advertisements.

In exchange for a nominal fee, Scroll’s customers get fast, ad-free access to hundreds of top news sites.

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Scroll says that its model works, and apparently Twitter believes it to be everything in the company.

But what did Scroll convince to join Twitter? Answering this question in a blog post, the company said, Twitter shares the same mission of maintaining a sustainable journalistic ecosystem.

“Twitter exists to serve public conversation. Journalism is the mitochondria of that conversation. It initiates, energizes and informs. This changes and confuses the approach. At its best it helps us to stand in each other’s shoes and understand each other’s common humanity. “

What’s next for Twitter + Scroll?

Scroll says it has been tasked to take its model and scale it so that all Twitter users can experience the Internet without “friction and frustration”.

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Twitter’s VP of Product, Mike Park, confirms that Scroll will be a part of the company’s upcoming subscription service:

“… We plan to include Scroll as part of an upcoming subscription offering that we are currently looking for. As a Twitter subscriber, a photo with access to premium features where you can easily read articles from your favorite news outlet or from a review author’s newsletter, publishers and authors create content with a portion of your subscription. “

The exact plans are unknown at this time, although Scroll says that Twitter’s ambitions are larger than people suspected.

All signs point to Twitter using Scroll’s subscription model to share access with content creators to provide access to an ad-free timeline.

This is not the first time Twitter has expressed interest in paying users to reduce the amount of ads they show.

Twitter’s intention to charge fees for premium access became known last year when CEO Jack Dorsey told investors that the company was looking at subscription options.

Following Dorsey’s statement to shareholders, surveys began to convey on Twitter what types of premium features users are prepared to pay for.

If they would consider paying to have the ad removed, one of the questions users would typically ask:

After the initial rounds of surveys were out, the discussion around the Twitter membership calmed down. It was raised again in January last year when Twitter acquired the newsletter publication Startup Review.

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Twitter is now exploring ways for users to subscribe to newsletters from their favorite accounts. The feature will launch when Twitter announces its ‘Super Follow’ product in February.

February was a new month as far as Twitter membership is concerned, as reported in the Bloomberg report that Twitter is shedding light on other types of premium features.

Following today’s announcement, Twitter’s vision of a subscription-based product is becoming clearer. However there is still time before users are ready for the experience.

To clarify what Twitter launches in the future, its core functionality is not expected to be affected. Users have to be able to use Twitter for free, an option to pay premium perks if they so choose.

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What happens to Nazelle?

The team behind Scroll provides a news monitoring service called Nazeel, which distributes daily emails of top stories shared by users on Twitter.

Nuzzel is closing on May 6, but its capabilities will be integrated into Twitter over time.

Source: Scroll Blog, Twitter blog