This morning Twitter announced that it was bringing a full-service creative agency Ueno In-house Twitter to work with its design and research teams. The move, an acquaintance of sorts, is one where Twitter is essentially buying an agency that already had a close working relationship, as Uno formerly partnered with Twitter on various design and product experiences.
The agency was founded in 2014 by Haraldur Thorlifsson in Reykjavik, Iceland. Today, it has dozens of employees working in Reykjavik, San Francisco, New York and LA.
Over the years, Uno has worked on a number of projects for big brands and startups, including Google, Facebook, Reuters, Uber, ESPN, Sotheby’s, Walmart, Visa, NYT, Apple, Slack, and others. Startups contracting the agency include Zero, Checkout.com, Superhuman, Tagomi, Strawa, Cruise, Credit Karma, Boosted, and many more. (They too work Clubhouse copy on its website, but not the same clubhouse that competes with the Twitter space.)
Among its customers were those who had other Twitter relationships: Medium and Jelly. The former is the publishing platform of Twitter co-founder Evan Williams, and the latter was a Q&A app created by Twitter co-founder Biz Stone, which was later sold to Pinterest.
Twitter’s Chief Design Officer, Dentley Davis Announced News of Uno’s inclusion on Twitter this morning, saying Uno has a “highly experienced and innovative team of designers, strategists and producers”.
He also said that the team will help Twitter “accelerate the quality and execution of Twitter’s product experiences.”
Meanwhile, the founder of Uno also announced this news Teased, Twitter CEO Jack Dorsey about the edit button.
Twitter tells TechCrunch that UNO will close its agency and complete its existing projects for other clients in the coming weeks.
The company also said it would be meeting with Uno’s 50 global employees over the course of the week to learn more about its professional background and goals – essentially, to determine if they would like Twitter’s design and research orgs Can fit inside This means that Twitter cannot hire or terminate all 50.
Twitter is not publicly sharing projects that Uno has in mind, but we understand that UNO employees will be embedded in key teams within design and research organizations, so that they can offer other products, including “conversation tools” Work on the initiative. Upcoming Features Reading between the lines, it indicates that Twitter Spaces, the company’s new audio-based conversation tool, will benefit from the recipient.
The company also said that it will continue to look for other talent to help it accelerate its work in a similar manner, so it may not be the last acquitted deal to come.
Following is the news of the acquisition of Ueno Twitter’s acquisition of social podcasting app Breaker, Just announced this week, Twitter’s new audio-based networking project and clubhouse rival (audio app), with the goal of staffing at Twitter Spaces.
Terms of the deal were not shared.