Twilio CEO Jeff Lawson knows of one or two people who sell to developers. His company has created a market cap of about $ 60 million, making it easy for programmers to incorporate a whole host of communication functionality into applications with one to two lines of code. Given that background, it probably shouldn’t come as a surprise that Lawson has written a book “Ask your developer,” Which hit stores this week.
Lawson’s basic philosophy is that if you can build it, you should.
The basic philosophy in Lawson’s book is that if you can make it, you should. In every company, there is Build vs Buy Calculus that goes into every software decision. Lawson deeply believes that he has incredible power in building himself rather than buying something off the shelf. By using components like the people in your company, and many others provide special types of functionality through APIs, you can build what your customers want instead of just buying what they are offering to their customers. Can.
While Lawson recognizes that this is not always possible, he says that by asking your developers, you can start learning when to build and when not. These discussions should stay away from customer problems and companies should look for digital solutions with input from the developer group.
Creating Great Customer Experiences
Lawson says that you can build a better customer experience because you understand your customers much more deeply than a generic vendor. “Basically, what you see in almost every industry is that companies that are able to listen to their customers and listen to what customers want and then create truly great digital products and experiences Are – well, they do to win hearts, minds and more. The pockets of my customers, ”Lawson told me in an interview about the book this week.
He says that this has changed the understanding of the IT department of companies. They have moved from cost centers that provision laptops and buy HR software for something more valuable, helping to produce digital products that have a direct impact on the bottom line of the business.
He uses banking as an example in the book. It is used by a set of criteria to judge a bank like how good the lobby was, if the teller was friendly and if they gave your child a free lollipop. Today, all this has changed and it is about the quality of the mobile app.
“Nowadays your bank is a mobile app and if the software is fast then you like your bank, if it is bug free and if they update it regularly with new features and functionality that makes your life better. [ … ]. And the same change is happening in almost every industry and so when you think about it, you cannot differentiate if every bank bought the same mobile app from some vendor and closed it.