Toyota to bring 3 new electrified vehicles to US market – TechCrunch

Toyota Motor North America said on Wednesday that it would bring three new electrified vehicles to the US market, as automakers seek to win over customers by offering a range of low-emission and zero-emission cars and SUVs.

Two of the new vehicles will be all electric and one will be a plug-in hybrid, the company said on Wednesday. Vehicles are expected to go on sale in 2022.

According to TMNA ​​Executive Vice President, Bob Carter, the objective is to offer customers multiple options of powertrains that fit their needs. The automaker is developing and selling hybrids and plug-in hybrids such as the Toyota Prius and Toyota RAV4 and fuel cell vehicles such as the Toyota Mirai.

The company said that by 2025 all its Toyota and Lexus models will have an electrified option. The automaker is also developing a dedicated battery electric platform called E-TNGA that can be configured to meet various needs.

All this above-mentioned approach is aimed at reducing greenhouse gas emissions and capturing greater market share, which Toyota believes can only be achieved through diversification. Toyota wants 40% of new vehicle sales to be electrified by 2025. By 2030, the company expects to grow to around 70%.

Toyota Motor Corporation Chief Scientist and Toyota Research Institute CEO Gil Pratt said in a statement, “We believe that the fastest way to reduce greenhouse gases in the transportation sector is to provide drivers with a low carbon alternative to meet their needs To do.” “At every price point and with multiple powertrains, we can put more people in cleaner automobiles in North America to have the most near-term impact on total carbon emissions.”

The company’s internal research, which was Made of a device This illustrates the trade-off between GHG emissions and total cost of ownership, it has been found that the currently available battery-electric model and a plug-in hybrid model perform on-road performance while factoring in emissions produced by emissions generation Is almost identical. For the average American energy grid used to charge batteries.

Manufacturing is a component of GHG emissions, Toyota noted. Researchers found that the production of PHEV emits less GHG because it uses a smaller, lighter-weight battery. The company also argued that it is less expensive to buy and own plug-in hybrids than BEVs.

The company argues that BEVs and PHEVs can provide similar environmental benefits – in sync with their business plan. According to the automaker, one of the BEVs will be branded Toyota and imported from Japan at the start of production.