The Power of Kawaii: How Cute, Squishy Things Influence Us

This year is Anything cute happened. It is sometimes optimistic, but mostly unpredictable, impractical and painful. But cute? away with.

Enter Clear Timeline. You must have seen them: Social media photos, especially for adorable animals or babies, to interrupt your feed. Incredible news cycle on social media-And in our personal lives—Leave us disputed and desensitized. A timeline purification means interrupting that cycle with the removal of clutter.

“I think The lovely, Or cute feelings, reminds us of the human connection that we sometimes forget, ”says Hiroshi Nitono, director of the cognitive psychiatry laboratory at Osaka University.

Nittono is a Kavai researcher – namely, he studies the Japanese concept of cuteness and how we experience it. His research has found that looking at pictures Kawai, like photographs of puppies or kittens (Or baby alpaca, Perhaps?) Helps us to focus and pay attention to detail, improves our attention, and leads to better work performance.

“Kawaii things not only make us happy but also affect our behavior,” Nittono’s original 2012 study Reported.

In Western culture, we consider kawai as synonymous with cute. In Japan, where Kawai aesthetics is a pop culture phenomenon of its own for decades, the term is slightly more complex. Nittono says Japanese words The lovely Originally an adjective was an adjective that expressed feelings towards an object. “In Japanese, we can say ‘feel,'” he says. Blindly, kavai is tied to what researchers have said Baby schema—A big head, round face, and big eyes — but kawai also includes other senses. In The paper Published in the magazine Universal access, Researchers point out that people also consider certain sounds to be cute, and those sounds are loud, such as a baby bird. Kawaii is not always what we traditionally call cute. Ugly or strange looking things can also elicit Qawwali feelings, known as a concept kimo-cute, Or “gross cute.”

Simply put, says Nittono, kavvai is the “lovely emotion” you experience in the presence of something that triggers that feeling. Kawai is one that forces you to pinch on a baby’s cheek or snatch a puppy. Kavai also influence our emotions and behavior in other ways, he says. For example, it has a calming and healing effect. This makes us soft — more malleable and open to requests.

Kavai not only makes you want to embrace something physically beautiful, but also activates an innate need to protect it. And it can be a protective feeling that Kawai makes us more attentive and focused on tasks. In 2009 studyParticipants performed better on a careful task (electronic board game) operation) When they were shown cute pictures. In their own research, Nittano and his colleagues discovered similar findings. “Children looking at beautiful images of animals inspire them to act safely and act responsibly,” he explains. “The idea is that a weak and defenseless but lovable existence holds up that triggers the caregiver’s behavior.” Lovely things make us feel protective, and when we are protective, we can be naturally more focused, present and attentive.

Nittano’s research hypothesizes that cuteness may trigger something called approach motivation, an impulse toward a positive stimulus. Approach motivation allows us to better focus on systematic processes that require us to be careful, such as driving, completing tasks at work, or playing a game of operation.

Engineers, advertisers and developers have taken advantage of this phenomenon by using Kavai to manipulate user experience and consumer behavior. Researchers call it cute engineering. It is a way to “inspire, engage, and shape user behavior in a positive way” to positive emotions and feelings. Writing Owen Noel Newton Fernando is a senior lecturer at Nanyang Technological University, Singapore. Sometimes cute engineering is subtle, but it is often quite obvious. Engineers use Kawai Field of robotics, For example- robots robots, more humans would like to engage with it.