StepZen snares $8M seed to build data integration API – TechCrunch

StepZen, A new startup from the crew that gave you Apigee (Which was Sold to google In 2016 for $ 625 million) was a different vision for his latest company. They are building a single API that pulls data from heterogeneous sources to help developers deliver more complex customer experiences online.

Today, the startup secretly emerged and announced an $ 8 million seed investment Notriab ventures And Wing Venture Capital .

With years of experience working with API, the founder wanted CEO and co-founder Anant Xingran to go a step further. “Stepzen is a product that easily creates an API for front end developers and consumes an API for all the data they need from the back end.”

It serves to provide a smoother, more consistent customer experience. This means whether you are on an e-commerce site that is accessing your order history or a banking app grabbing your current balance, these scenarios require data to be pulled from various back end data resources. Connecting with those resources is a time-consuming task and StepZen wants to make it simple for developers.

“Developers spend a large amount of time deploying and managing what it takes to reach the back end, and what Stepzen wants to do is to give them back that time,” he said.

Instead of manually writing code to pull this data, StepZen enables developers to simply provide configuration information and credentials to connect to these back-end data sources, and then create a single API that Handles all the heavy lifting of pulling that data and presenting it. when needed.

Zingran uses the example of presenting a list of open orders for a customer. This sounds simple enough, but once you consider that data can reside in multiple locations with CRM systems, order systems, or your courier, it means that up to at least three different and highly heterogeneous systems the access. StepZen will help pull it all together via its API and render it smoothly to the user.

Today the company has 11 employees including three founders and plans to add another 8 in 2021. As they do, CBO and co-founder Helen Pahalan say they are working to create a diverse and inclusive company. While the founding team itself is diverse, they want to hire employees with diverse backgrounds and ways of thinking to create the most complete product and company.

“For the first 10 or so employees, we tapped into a network of people who have worked with, people you know can do a great job. Then I think it is about deliberately expanding from there and deliberately taking the time you need to explore and expand your pipeline of candidates, ”she said.

The company is currently 9 months old and most of this year is spent building solutions and working with pre-alpha users. Today the product is in Alpha with plans to release as a software service early next year.

As the company emerges secretly, it wants to continue building the product and is looking for ways to remove as much complexity as possible. “We know how to do difficult things on the back end. We’ve got database technologies and API technologies, and now it’s about figuring out how to make everything external and easy for developers, ”said Whelan.