Sony’s new AI-powered TVs ‘mimic the human brain’

Sony has unveiled a new lineup of Bravia TV, which “mimics the human brain” showing how we see and hear.

The devices use a new processing method that Sony calls “cognitive intelligence”. company it is said It goes beyond standard AI to create immersive visual and sound experiences:

While traditional AI can only detect and analyze picture elements such as color, contrast, and detail, the new Cognitive Processor XR can cross-analyze an element just like our brains. By doing this, each element adjusts with its best end result, in conjunction with each other, so everything is synchronized and lifelike – something that traditional AI cannot achieve.

The processor divides the screen into zones and locates the focal point in the picture. It also analyzes the position of the sound in the signal to match the audio to the images on the screen.

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In A video demo, Sony said that the expansion size of the TV has made viewers focus on parts of the screen rather than the entire image – like we see in the real world.

Sony signal processing expert Yasuo Inou said, “When we are looking at the whole picture and when we are focusing on a specific object, the human eye uses different resolutions.”

“The XR processor analyzes the focal point and refers to that point as it processes the entire image to produce an image closer to a human.”

It is impossible to tell how well AI works in a person without watching TV. If you want to test it yourself, you will need a deep pocket.

Pricing and availability for the new lineup will be announced in the spring.

Published January 8, 2021 – 17:17 UTC