Songclip raises $11M to bring more licensed music to social media – TechCrunch

Team back Song word Thinks that social media can use more music.

Yes, a handful of apps like TeakTalk and Triller are a big part of the music experience on the app, but Songclip co-founder and COO John VanSkuchalen said to me, “It’s not the end of how music is going to become a feature, ie Beginning.”

He said, “In the next nine to 12 months … like you never have a phone without a camera, you’re not going to have an app without a music clip as a clip when making a video.”

That’s why VanSuchtelen and his co-founder and CEO Andy Blacker are looking forward to being able with Songclip, which announced today that it has raised $ 11 million in new funding.

The startup has created an API that, when integrated with other apps (current integration includes photo- and video-editing app PicsArt), allows users to discover and share music. VanSuchtelen said that like Giphy, Songclip plans to popularize a new media format – short audio clips – and it can be accessed across a wide range of services.

“If I was saying, I’m going to send you a four-minute song, ‘It’s just not going to work the way we don’t communicate anymore,” vanSuchtelen said. “How do you take music and want to use it in a social context?”

To do this, Blacker said that Songclip not only licenses music, it also does its own tagging and clipping, while offering a music label to protect its intellectual property and keep people with music. Provides information on how to interact. And unlike Giphy, Songclip is not building a consumer brand.

All of this involves a combination of human editors and technology. Blacker said the human element is important for understanding the nuances of songs and their consistency, like the fact that Simon and Garfunkel’s “Bridge Over Troubled Water” is not really about bridges or water, or that Katrina and the waves “Walking on sunshine” “is a happy song, even if it doesn’t contain the word” happy “.

Songclip has now raised a total of $ 23 million. The new round was led by Greig Smith of Evolution VC Partners. The Craft Group, Michael Rubin, Rise in Space, Gangles, and Forefront Venture Partners also participated, as did industry executives Jason Flom and Steve Greenberg, and the band AJR.