Snap has partnered with ShareChat’s Moj app to integrate its camera kit into the Indian app as the US social giant looks to accelerate its growth in the world’s second-largest Internet market.
This is the first time Snap has partnered with an Indian firm for its camera kit technology, which unlocks a range of augmented reality features, the two companies said. (Snap has partnered with a handful of companies, including Triller, for camera kits globally.)
Eight months old Moj Manufacturers will be able to use Snap’s AR technology from within the app, while some of the lenses they manufacture will be made available to Snap users, firm executives told TechCrunch in an interview.
One comes between wednesday’s move ShareChat’s ongoing fundraising effort, Which operates Moj and is a popular social network in India that caters to users in more than a dozen local languages, interacting with Google, Snap, Twitter and other investors, TechCrunch last month Had reported.
Ben Schwerin, SVP of Content and Partnerships at Snap, said in an interview that today’s collaboration is the beginning of a relationship between the two companies, but declined to comment on any investment talks.
Schwerin said that the collaboration with Moj will enable Snap to expand its AR technology’s reach to more users in India. Snape, which had been struggling for years to encroach on India, has seen impressive growth in the country in recent quarters. Snap had around 80 million monthly active users in India in the month of December (according to mobile insights firm App Annie, one of which the industry executive shared with TechCrunch), up from around 25 million a year earlier.
Sharechat has worked with more than 160 million monthly active users in India, while its Moj app, which was later launched New Delhi banned TikTok in June Last year, was about 80 million users in September last yearAccording to the startup.
Crores of startups in India are trying to cash in on TicketLock’s ban in the country. The MX player of Indian conglomerate Times Internet has launched MX TalkTack, and news aggregator Dailyhunt has expanded the short-form video with Josh. His parent firm last week Announced more than 100 million dollars, Two months later Google participated in another over $ 100 million round in startup.
Global giants are also not shying away from opportunity. Facebook Launched Instagram reels in India last yearAnd YouTube Launched shorts, Which is already seeing more than 3.5 billion daily views in India, it said last month.
Moj, which has released 30 snap-powered lenses to its community at the time of launch, will develop more than 400 lenses in the coming years, some in collaboration with Snapchat’s official lens manufacturer in India, it said.
“There’s going to be an incredible selection of AR lenses that are customized and localized to Moj’s audience, and we think there’s going to be a lot of innovation and usecases that we couldn’t see on Snap alone, “Schwerin said adding the creators. Developed over 1.5 million lenses for Snap.
Gaurav Mishra, SVP of the product on ShareChat said in an interview that the partnership will enable Moj users to engage more deeply with the community and stand out from the crowd. He declined to share the level of resources. ShareChat was planning to deploy for lens manufacturing. Both firms declined to disclose the financial terms of the deal.
Hardik Shah, who works Superfan StudioOne of India’s largest AR creative firms, TechCycle, told Snap’s proliferation of AR Tech that lens quality will improve and most people in India will have access to filters.
“Brands need to realize that ‘What Disney Characters Are You’ is very 2019 and should be discarded as an idea in 2021. It goes beyond the old and stale production of doing AR experiences Not okay for, ”he said.