Sharify makes it super simple to rediscover your city’s social side – TechCrunch

The epidemic has sparked many aspects of urban life, but perhaps the most visible upheaval is for the city’s social life, with curfews being a time of traditional night life in most parts of the Western world and union with people. Chilli opportunities are social discrimination. Outside its normal scope. Who knew that leaving home sounded like such a mission?

Opportunities to avoid the city altogether – such as jetting off somewhere – are severely limited or impossible depending on where you live now. And for many urbanites, COVID-19 may feel as if the advantages of the city living on its head have changed, even though the lockdowns were generally not as hard-line as they were many times last year and Now (slowly) the vaccine is being rolled out.

Share There is a startup that can help it live in a city with a strange kind of epidemic. This is a real-time event app (Ios And Android) Who wants to bring back some of the joy of urban life by making it easier to discover the things going on around them – maybe even just a few blocks away. To do this it combines real-time event listings with map-view (via emoji-style icon plus filters) quickly and happily with the stuff that surrounds you.

Although the business idea is related to COVID-19, the epidemic is not blind to the changes from the epidemic. And the application COVID-19 displays a star icon next to events considered ‘safe’ – a subtle promotion means that the organizer has measures in place to reduce the risk of contagion, such as controlling venue capacity , Providing disinfectant hand gel and ensuring tables. There are safety zones for / seating. (Which can certainly be legal requirements for a place for business.)

At the same time, the app lets users share their own meeting plans with other users – potentially encouraging a group of strangers to play some music or to hang out in the park or hangout – Hence its suitability for the pandemic moment in which we place ourselves depending on how you use it.

It is open to social swings or roundabouts, you might say. (And how and when clubs / bars may open may be somewhat of a socially oriented and app-loving demographic teaming up with strangers to push them towards alternative methods (and tools).)

More broadly, Sharif invites users to rethink the concept of travel and trips – asking them to refocus their focus and energy on discovering entertaining things without moving away or planning ahead . Because, well, what else can anyone really do right now? Also stay at toc’s house.

The app has two ‘view’ modes: one for events towards local and / or a dedicated ‘tourist’ view to cater to those wishing to do more specific sightseeing – although the content for the latter is clear at this time Form is thin on the ground. (And, well, ‘tourism’ as a concept is starting to feel rather bizarre and old-fashioned vs. exploring your own backyard.)

Sharif has officially launched in Barcelona, ​​Madrid and New York City – but says it is “expanding quickly” and is projected to be “current” in 25+ cities around the world (possibly one With those three versus lighter event rhythms).

I tested the app in Barcelona and quickly found a bunch of local events that sounded interesting – at least compared to another night of thumbing through the Netflix catalog – from a banky art exhibition, a stand up comedy show. (In English!), Many. Theater, a bunch of markets, yoga classes and a skateboarding event going on in all, mostly, one-two miles and days from where I’m spending the most of my time, like, almost the whole year. .

Stuffing only still going on In a city that, openly, did not feel very familiar or open to anything for close to 12 months, was an eye opener.

Locked up indoors after so long. Perhaps we all need a little naz / view that life is still going on – and socialization is still possible (with proper security measures and distances) – beyond the front door And away from the zoom screen (or any other screen tbh). Even if I am not going to sign up for everything that is spot on in the app. But i feel Might Almost exciting.

As well as providing key details about each event (when, where, any website, etc.), Sharify gives you an indication of the intention visible to other users to join the ‘other’ of an event. It also hosts chats per event where attendees are invited to “talk to people joining the plan” – another neat way to get users excited about going to a local thing. Is tidy, perhaps without their general friend group.

Sharify is not disclosing how many users it has, but says it has 100,000+ monthly event views (3K + daily) and 5,000+ events every month. (10,000+ installs in the app on Google Play.)

Where users create their own plans to advertise to others, it effectively adds to the “high” rate of 95%. (Saying you’re going to get something through an app isn’t really changing.)

To encourage users to find and join the events of others, Sharif displays a smiley face on the map in places many people are ‘to share a plan’ – joining stuff around and Theoretically listing the number of people to strip you naked. Make a plan in this area ‘to tap into that potential guest pool.

This lets you drill down to check the micro profiles of these (public) socially interested locals – first name, maybe a photo and displaying any ‘interests’ if they did culture, hobbies Chose some of their curated lists to choose from, sports and social activities, etc. (Happily there is no option to message individual users through their profile so that idiots don’t fear in-app spam.)

Location-based and social sharing is certainly not new. In fact, this is an idea that happens around the technical block at times, the sound of ‘real-time events maps’ probably triggers a strange sense of ‘nowhere have I seen it before’? Deja vu may be real but the context is ever shifting, the point is. Or, to put it another way, here and now, into an open-ended epidemic, about finding something to do and possibly feeling quite different from how you did it, pre-. March 2020.

Simply put: The best laid plans are toast. Friends who do not live in the same city may only access Zoom or Text. And at least you are working with hard limits on how far you can limit your entertainment in time and space.

Local and / or virtual is the new global, all of a sudden. So keep the Sharies happy with your surroundings – just tickets / tonics in this rough context, keeping in mind your real-time event map. The startup, founded in 2017, says it is “growing” despite the epidemic.

“We’re stuck at home, and we watched all the Netflix series. Do I have any plans for my house this afternoon? Event agendas just don’t work in this user’s case. That’s why we created a real-time map, “Says Gema Prenfetta, co-founder and CEO.” And the problem we’ll face in a few months from now: I’m no longer at home. Where can I find new events easily? “

“As Sharif is a collaborative platform, we let people share their own events for free, we scour different event sources such as Google and Tiqets, and we expose businesses that are themselves Want to promote, “she further explains how a successful announcer populates the map view with the stuff to do with the application.

Social maps are certainly not new – and features such as Snap Map, which was added to Snap’s social network through the acquisition of Zenley, certainly have a bit of overlap (while Sharys’s on a yellow background Smiley Octopus ‘logo is slightly more Snap in Ghost in Look and Feel), although Snap Map is more clearly friends’ location and social sharing vs. Sharif event discovery, first and foremost. (Friends, this real life can lead to socialization, I suggest.)

There are also event discovery network startups (such as calendar-focused IRLs). But, again, with such a glance-friendly map view, Sharif is focusing on IMRL vs. immediacy / hyper-local event discovery – Helped people bring virtual events to the ground The epidemic closed a lot of real world events last year and has been focused on since. Build your own social network.

“The ‘immediacy’ factor is dominant in Sharifis, as you can see what is happening in real time,” says Praphetetta. “We say going to a local event is a kind of going local trip”. Traveling earlier was about taking a flight, now it is about taking a program from a bird or e-clerk nearby. “

Whether the mapping of real-time events is a standalone business or a feature / tool that can be combined into just one effective platform / social network is probably a more pressing question for this runaway startup. And it’s worth mentioning that tech (and mapping) giant Google added ‘community feed’ late to Maps Last year.

Facebook has a ‘Events near me‘Facility for the year on its platform. However, Facebook has to be brought along with anything listed within its boundary wall. So an indie app with a fresh approach should have a chance to attract users who won’t be caught dead on Facebook (even in an epidemic).

Sharif has certainly come up with a really comfortable way to awaken the sense of possibility Feel Like you can cut through the monotony of lockdown life – just by firing a super simple overview of the stuff going on around you.

Layers are then built on some of the more powerful tools designed to help you make stuff with others, which adds a subtle but perhaps even deeper hook to these socially distant times.

“Life is still very closed, and that’s why it’s more important than ever to know what’s open and what’s not, closer to our home,” Pranitha suggested. And, well, it is very hard to argue with.

He is also looking beyond the epidemic – coming back to more normalcy and anticipating helping local businesses announce their reopening, once it is possible. She says, “Seed investment is currently being worked on for post-epidemic preparedness”.

So far the Barcelona-based startup has picked up an angel round led by Pre-Seed and the IESE Group, which according to Prenfetta – invested to date with a total of € 501,000 (~ $ 600k) which has turned out to be a Contextually fresh twist On old Sumo Trend.