Semrush to Publicly Sell Shares on New York Stock Exchange

Semrush to Publicly Sell Shares on New York Stock Exchange

Semrush is announcing an initial public offering (IPO) of company stock filed on Monday, which would see the SEO software company selling shares on the New York Stock Exchange (NYSE).

In a registration statement for the proposed IPO, it stated that Semrush intends to list its class A common stock under the ticker symbol “SEMR”.

The number of shares to be offered and the price range for the proposed offering have not yet been determined.

Semrush is listed as an “emerging growth company” that enables customers to understand trends with actionable insights that can improve online visibility.

Semrush’s premium features are a favorite among SEO, but the software also provides solutions for PPC, content marketing, social media marketing, and competitive research.

Semrush offers a total of 50+ products, tools and add-ons, and has over 67,000 paying customers.

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Here are more important details about the company, which Semrush revealed in its filings with the United States Securities and Exchange Commission (SEC).

Semesters by numbers

Semrush provides the following details in its IPO registration details:

  • Provides a total of 50+ devices
  • Serves 143 counties
  • Been in business for 12 years
  • There are 980+ employees in 5 countries
  • Generates $ 144 million in annual revenue
  • Over 67,000 paying customers
  • Gross margin 76%
  • Capital increased to $ 37 million
  • 94.9% customers are in the small and medium size category
  • 54% of revenue is generated outside the United States

Customers of Semrush can receive actionable information when they pay:

  • 200 million domains
  • 20 billion keywords
  • 33 trillion backlinks
  • 17 billion URLs
  • 310 million Google Display Network banner ads
  • 1 billion incidents analyzed per day

Semrish growth strategies

What does Semarus plan after going public?

Here’s what the company lists as key elements of its growth strategy:

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  • Get new paying customers
  • Expand the use of its platform by your existing paid customer base
  • Continue to innovate and develop new products and features
  • Chase opportunistic mergers and acquisitions

Why invest in Semarsh?

What is the intention of Semrush in the proceeds from this IPO?

The company says that all net income will be reinvested in the further development of SEMARSH:

Currently, we offer this to further invest in our sales and marketing activities, to fund our research and development efforts to enhance our technical base and product functionality to pay for general and administrative expenses. Intends to use net income of Rs. , And to fund our other development strategies described elsewhere in this prospectus.

We may also use a portion of net income to acquire complementary companies, technologies, or other assets, although we currently have no agreement, commitment or understanding with respect to any such transaction. “

Risk of investment in SEMARSH

Semrush details the risks related to his business, as is the norm with IPO filings so that investors can make an educated decision.

I will not list them all here, but it is especially worth noting that we can all relate to them.

Semrush says that the biggest risk to its business is the changes in search engine algorithms:

“Changes in search engine algorithms may reduce the efficacy of some of our products, devices and add-ons, and potentially become obsolete. For example, if a given search engine stopped using backlinks in its ranking algorithm, our customers ‘perception of our backlink analytics tool, which allows customers to analyze and monitor their and other websites’ backlink profiles , May be adversely affected.

Similarly, if a search engine stops manually penalizing or takes action against web pages for unnatural backlinks, our customers may determine that it is unnecessary to audit their backlinks, causing them to Backlinks can devalue audit tools, which enable companies to check whether malicious websites link to their sites, or stop using it altogether. “

In the event that any of those changes should occur, Semrush says it will “recalculate” its product.

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Seo community idea

It is not every day that an SEO software company gets listed in the NYSE. We reached out to the SEO community to get our thoughts on this news and what to expect from the company in the future.

Navah HopkinThe director of paid media at JustNo says:

“Semishrush was my first SEO tool as I explored my career in digital marketing, and I am thrilled for their next chapter. His commitment to best-to-class tools and accessible digital marketing education paved the way for greater understanding and transparency in SEO and content marketing. With this IPO, I expect them to double the simple tools / workflows as they reflect the digital channels they serve (smart campaigns). “

Adam Reimer, president of Adam Reimer Marketing, says:

“Semrush is using his data and knowledge to create new tools ahead of the game. They first came to market with a comprehensive keyword planner and topic mapping tool. They make a lot of constructions that fail, but at least they are making new tools and features that have practical uses. These tools can bring them to new markets such as social media, site search, conversion optimization and more. “

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Source: businesswire, sec.gov