If you’ve heard this before then stop me. Samsung’s next flagship is scheduled to start on 14 January. The company has confirmed date rumors for its next unpacked event (literally). It is the name of a game, “Welcome to the epic every day.”
“For the past year, mobile technology has taken center stage in everyday life as people are working remotely and spending more time at home,” the company writes. “The quick transition to the mobile-first world brings with it the need for devices that can transform everyday life into an extraordinary experience.”
The timing of the incident is an interesting artifact of a wacky show scheduling of 2021, in which the COVID-19 epidemic is still very much in front of the mind. Previous Unpackeds were usually around the Mobile World Congress. That show has been delayed until the summer, however, in the hopes of one person returning to the event. So Samsung has opted to kickstart one or one month sales earlier this year.
In fact, the event is the only day after CES. Gone are the days when a gadget journalist might take a few days after the biggest hardware show of the year. It also, perhaps, does not bode well for Samsung’s announcements during the CES itself (though the electronics giant has more than enough splits to maintain its presence at the show).
Another strange change this year is the fact that you can already reserve the S21, sight unseen. There is no doubt that it will be a solid phone, although there are many questions about how the company will move into the era of flagship smartphone sales. The leaks so far have been kind of infrequent, although Samsung usually has some surprises about its sleeve.
We’ve already seen enough for the Galaxy Buds Pro that they don’t qualify as a surprise, at all. But the company has a solid enough track record with earbuds which is reason to be excited. AirPods Pro competitors are said to be priced at a reasonable $ 199.