Eating less meat is the easiest way for someone to reduce their carbon footprint and ready food delivery startup, Thistle, Has raised just $ 10.3 million to make that option even easier for consumers.
The company distributes a plant-based full menu (with meat options available to customers wanting them) to their customers with a range of juices and sides.
That pitch of tweaking customer behavior for more conscious consumerism and healthy eating was enough to attract Series B funding Powerplant Ventures, With participation from the venture arm of Siddhi Capital, Alumni Ventures Group and Rich Products Corp
The company said it would use the financing to expand geographically – setting up a production facility on the East Coast to bring its healthy food to potential customers on the East Coast.
“With this funding, we will be able to support even more people through scientific, evidence-based principles of nutrition that lead to optimal wellness, enjoyable eating and a healthy planet,” co-founder of Thistle and CEO Ashwin Cherian said. in a statement.
Since its launch seven years ago, Thessaly has served more than 5 million meals and intends to not only launch into new geography, but provide more robust services for its customers. The company said that these services will include virtual consultations with in-house registered thesis dieticians, who can guide customers on the best diet for their needs.
According to the Chief Operating Officer the new offering was born from customer feedback and Thistle Co-founder Shiri Avaneri.
“We tested the program last fall, and the responses were overwhelmingly positive. Avni said that we are excited to be able to officially complete the program for our clients this month, with the primary goal being to support our clients with each step of their wellness journey.
According to the company’s website, the husband and wife duo offering plans start at $ 42 per week or $ 11.50 per meal and all meals are available gluten and dairy free (with vegetarian options).
Financing for the thistle comes during the plant-based food boom that widely affects the nation and the investors of the country.
Dan Gluck, managing partner of Powerplant Ventures, said in a statement, “The most effective way to reduce your overall environmental footprint, climate change, pollution, resource consumption and species extinction is to consume a plant-forward diet.” is. “Consumer demand for plant-based foods today is better than total food growth today, and this trend is expected to grow over the next decade as more people realize that eating more plants is a key to the long-term health of both the planet and ours. The key component is population. “