Pinterest Search Trends: Gen Z Longing For Post-Pandemic Life

Pinterest Search Trends: Gen Z Longing For Post-Pandemic Life

People are eagerly waiting for a post-pandemic life, as revealed by pintrest search trends, Gen Z leads the largest increase in search volume.

Pinterest searches are up among users in the Gen Z demographic 96% Year after year. In particular, the company reports “Skytrocketing” that they search for holidays, clothing and home renovations.

When life returns to normal, more information about what Gen Z is planning is here. Marketers can use this data to create campaigns that will resonate with this demographic.

Unless otherwise noted, data Q1 2021 compares search data to Q1 2020.

Vacation Search – 75% increase

Holiday search increased 75% From January 2021 to March 2021, three times as fast as average growth 24%.

General Z is not looking for any normal holiday, they want to travel in style after the ban is lifted.

Spikes in Pinterest report related search terms:

  • Searches for “Dream Holiday Destinations” Are up 13x
  • Searches for “Luxury holiday” Are up 6x
  • Searches for “Holiday Fashion” Are up 3x
  • Searches for “Travel Tattoo”“Are up 45%

Outfit search at all-time high

Searches containing the word “outfits” are at an all-time high. Gen Z is not interested in the minimalist fashion trends of older demographics. Instead, they are embracing maximalism with an emphasis on attention-grabbing stuff.

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Pinterest report spikes in the following search terms:

  • Searches for “Dress” Are up 26%
  • Searches for “Y2K Organization Ideas” Are up Is 230x
  • Searches for “60s and 70s Fashion” Are up 133x
  • Searches for “Zebra Pants” Are up 14x
  • Searches for “Plaid plaited skirt” Are up 12x
  • Searches for “Clay rings” Are up Is 303x
  • Searches for “Hippie jewelry” Are up 16x
  • Searches for “Piercing the nose chain” Are up Is 8x
  • Searches for “Makeover makeover” Are up 100x
  • Searches for “Alt makeup” Are up 60x
  • Searches for “Puppy Eyeliner” Are up Is 30x

Party Search – 64% Increase

Unexpectedly, the youth want big gatherings to be held once again.

Searches with the word “party” abound 64% November ’20 to March ’21. Searches happen from year to year Doubled.

Spikes in Pinterest report related search terms:

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  • Searches for “Party life” Are up 3x
  • Searches for “Euphoria Party Thoughts” Are up 43x
  • Searches for “Backyard Dinner Party” Are up 3x
  • Searches for “Party Food Buffet” Are up 10x
  • Searches for “Dinner Date Outfits” Are up Is 30x
  • Searches for “Hotel room party” Are up Is 8x
  • Searches for “Group Tattoo Ideas” Are up 13x

Home renovation searches at an all-time high

Searches for renovations are currently at an all-time high. In season one, Pinterest sees spikes in renewal searches at the beginning of every year.

However, home renovation was discovered in Q1 2021 this year 28% Q1 2020 more 65% Q1 exceeds discoveries in 2019.

In addition, Pinterest reports spikes in these related search terms:

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  • Searches for “Home renovation ideas” Are up 5x
  • Searches for “Gorgeous Millennium Decorations” Are up 3x
  • Searches for “Indie Room” Are up 132x
  • Searches for “Sage green aesthetic” Are up 32x
  • Searches for “Generous House” Are up Is 9x

For more information, see Pinterest’s full report here.