Nice Try, Facebook. iOS Changes Aren’t Bad for Small Businesses

It is true that small businesses generally depend on advertising. In recent years, due to the immense popularity of social media and Facebook’s monopoly at that location, it has meant that many small businesses depend on Facebook. But this does not mean that small businesses will still find other locations to advertise on targeted locations, even if Facebook does not exist, let alone if its targeting and tracking features have been completely removed. Facebook consider the statistics presented in your advertisements. What does the fact mean that 44 percent of small businesses have effectively increased advertising during the epidemic? Only, during the epidemic, more people are stuck at home, and Facebook’s monopoly advertising network is seeing more consumption as a result. More businesses are advertising on it as more consumers are on the couch looking at their phones. This data does not necessarily indicate that small businesses benefit from advertising on Facebook, simply that they have no other option.

The company also notes that without targeting, sales of small businesses would decrease by 60 percent for every dollar spent on Facebook ads. But this is a potentially misleading statistic that does not speak to the possibility that these businesses will identify alternative locations to reach consumers. We already know that without Targeting based on personalized optimization, ads on Facebook will be much less effective. Remember that in Facebook ad networks, ad placements are priced by auction, which means that with less effectiveness in targeting, the price of advertising on Facebook will decrease evenly – which in turn leads to smaller businesses And will open marketing budget. result? Apple’s policy will cut Monitoring Capitalism, And will provide additional benefits back to traditional media and advertising businesses giving small businesses a greater variety of opportunities to get the word out about their products and services. A more meaningful number to report for Facebook would be how to upgrade ad-targeted options if it is for the overall business success of all small businesses – not their sales rate on Facebook. Facebook may report and eventually report, but it is well aware that such a study would not yield a useful number for their purposes.

Of course, in the short term, these changes will cause some minor headaches in advertising campaigns and updating the code. But people still want to buy local products, patronize mom-and-pop stores, and donate to their neighborhood charity. Meanwhile, Facebook will inevitably adjust its ad-targeting technologies and develop new ways of tracking users in its applications in consolidated and anonymous ways – innovations that allow the advertising industry to benefit from Apple’s new compliance barriers while respecting profitability Will help maintain.

And should the public not want these changes? Small business owners are, at the end of the day, also individual citizens and consumers. They care about privacy, like anyone should – and any growth data privacy, Marginal or otherwise, is an economic victory for consumers. Local and digital-first small businesses will still be able to compete objectively — and now, their owners will have slightly more privacy protections to boot. There are trade-offs inherent in any policy change; It can be argued that even if the advertiser Tax Experience a minor hit in advertising-targeted in the near future, yet it is good for the whole society that individual privacy and autonomy are given an advantage in whatever will result.

Then, is Facebook talking about its full-page ads? Not surprisingly, a hit for their own business – and business model. Ad-targeting and engagement-tracking practices are exactly what make Facebook so tremendously powerful in the digital ecosystem. We know that quite an effective shareMore than 98 percent-Facebook’s global revenue, which was more than $ 70 billion in 2019, comes from advertising. Even a 5 percent hit that equates to a billion-dollar loss a year, a cut that Facebook’s financial community – including capitalists, shareholders and the company’s own executives and employees – doesn’t want to see .

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