New Faces & Animal Bros: Search Engine Journal Takes On 2021

New Faces & Animal Bros: Search Engine Journal Takes On 2021

Good Reduce by 2020. Fire, COVID-19, Tiger King (Sorry, I just couldn’t do with that series).

A year ago, when it seemed that the pandemic was indeed ‘A Thing’ and would remain at home for the foreseeable future, we decided to hunk up and work on making SEJ a better place for our community.

We saw that marketers were scrambling to make sense of this unexpected new paradigm, and needed to figure out where and how to pivot quickly. (Talk about moving the cheese; Coronavirus aerosols it and broadcasts it in a parallel dimension.)

Our counterpunch for COVID-19

To help marketers normalize the weather, we started our first virtual conference in June 2020 for digital marketers.

With three months notice (how hard can pffft be?) With Lily Ray DJ-… Attracting more than 10,000 attendees.


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If it looks like I’m bragging, it’s BECAUSE I AM. This was a huge achievement… and stretched all of us to our limits.

I tried to joke with our then new event manager Delisa, “Well, ‘he’ doesn’t kill us’, Amit ??” Didn’t even know that I thought it would happen.

We then began hiring the best-in-class marketing strategy and breaking news to meet audience demand.

The current veterans transition to new roles. I rearranged the org chart to be more distributed.

These steps elevate our editorial, marketing, sales and design teams. Two members of the team also went the extra mile and had children! 4

This was quite a change for our long-term team members, who had worked together for years. A big change.

no pain no gain…

There were inevitably increasing pains with development.

I was reminded of an old Bible in which the left hand did not know what the right was doing.

I realized that we needed to have a critical eye for our infrastructure, culture, and management so that we could identify what (or almost) we had made and to facilitate change.


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Frankly, it has been an exciting challenge – one of the best in my career.

A random example: email was our primary form of communication over the years. As we added new fares, the usual email snowstorm evolved into a whiteout, and we started ripping our inbox regularly.

So we started using Tired. After a few months, our inboxes have sunk into a more manageable lethargic roar.

What’s more, communication actually seems to have increased (by my non-scientific measure).

I think the team has been good about staying on topic in Slack channels, so I can easily search and browse threads, and stay up-to-date by adding 38,633 unread emails to my inbox without hanging my head in shame. I am

Bonus feature: We have fun channels like # sej-animal-bros to show our beloved officers!

SEJ Slack Channel

“Tomorrow is often the busiest day of the week”

On a related front, we were losing track of assignments and timelines, as we used an old project management system to communicate emails as well as assignments.

So we adopted Posture, And I personally have become dependent on it.

I am sure people are sick of me saying / messaging / emailing “Can you assign in a pedestal?”

But this is currently where my actual brain resides, so if you want me to do something, then put it in a pedestal.

We have started dealing time management, Too. Over the years our regular meetings on the calendar were becoming stale and less relevant to the growing list of invitees.

Meanwhile, everyone knows that I hate meetings. I prefer endless puters on my computer.

I want to read up on the latest publishing trends, think about how I am considering yet another presentation, and admire my own well-crafted email (am I the only one Who browse my own folder? Go to the kitchen to refill my coffee.

Meetings force me to sit still and pay attention to a subject, which I may have to varying degrees at the moment, so I am angry with them.


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Eventually, I realized that the reason I hated meetings was that meetings I organized myself For me, stale and less relevant, as well as for everyone.

So I asked the project management team to study Hbr ebook series “Leading High Performing Teams” with me. It includes a great short text on the matter of meetings. The light bulb is gone …

As a result, I set the time. We revisited all meetings from our hands to each other, and either came up with a justification for their existence or thwarted them.

We are beginning to make more intentions about the purpose of the meetings that were held and who were invited.

What was our ideal outcome for the end of the meeting?

Did everyone invited have a role? Did they understand what it was?

Are we tricking the attendees and encouraging participation? Are we right when a meeting starts to fall or go down a rabbit hole?

As a result, a couple of recent meetings have been some of the best in my recent memory. He had mediocre results and decisions, was present and attentive.


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I love now go figure.

As I write this post, it reminds me that I am proud of SEJ’s most valuable resource: our people.

We cooperate We love experimenting. We are here for a growth mindset and lifelong learning.

I want to show the latest team members, as well as highlight those who have worked on new roles.

Here are the new ones we added to our pirate ship:

New Faces & # 038;  Animal Brothers: Search Engine Journal takes over 2021

Delissa johnson Is ours event Manager – The brilliant minds behind our virtual eSummit conference. 4


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He is close to celebrating his first anniversary with SEJ this year!

A foodie at heart, Delissa co-founded a vegetarian marshmallow business called Funky Mello in Austin, Texas. This is a fun change of pace from his previous marketing roles at veteran tech companies such as OpenText and HP.

Outside of work, she enjoys cooking, hiking, and cuddling with Mackie, her mini schnappin (schnauzer pincer mix).

New Faces & # 038;  Animal Brothers: Search Engine Journal takes over 2021

Christina Robichaux Is one project Manager And has been with the company since October 2020.


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He is responsible for managing editorial team projects, SEJ shows, and marketing initiatives.

Christina loves going on adventures and playing outside with her two mindless boxers. Christina lives right outside of Austin, Texas and can’t wait to go to a live music show again.

New Faces & # 038;  Animal Brothers: Search Engine Journal takes over 2021

Abby Villarika Is ours editorial assistant.

In addition to editing and preparing pieces for publication, she makes sure to coordinate with contributors and make editorial processes run smoothly.


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Prior to SEJ, she did freelance work (writing, content creation, and admin roles) for her 2 children and fur-baby Chihuahua while being a housewife and maternal uncle.

In his spare time, the kitchen is his domain – to enjoy cooking and cooking dishes for his family and friends.

Miranda Miller, SEJ Managing Editor

Miranda miller SEJ has joined our managing editor In January 2021.

He is responsible for managing an excellent network of contributions from our experts and works with Executive Editor Danny Goodwin on editorial and content.


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Miranda has been in marketing for 15 years and runs a local marketing agency as well as an enterprise creative agency that works with brands such as Rio SEO, Trailer Bridge, Binary Fountain and GlobalLogic.

A part-time digital nomad, she is a home base with her husband, two teenage sons, two shepherds and two friends on Georgian Bay in Canada. She can’t wait to reopen boundaries so she can hit the road again.

New Faces & # 038;  Animal Brothers: Search Engine Journal takes over 2021

Robin “RJ” Biong Is ours graphic designer QC based in the Philippines!


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Hired in October 2020, she has previously worked for creative companies McCann & TCCP & M, both of which have a large variety of well-known clients.

He loves to hang out with a cup of coffee and travel with friends.

Here are those who took on the new role:

New Faces & # 038;  Animal Brothers: Search Engine Journal takes over 2021

Angel Ninofranco Search Engine Journal content Manager And has been with the company since 2017.

He is responsible for managing SEJ’s email marketing initiative. Prior to moving into her current role, Angel was previously the SEJ’s project editor – in charge of contributing articles copied from a pool of 100+ industry experts, as well as managing webinars, eBooks and podcasts.


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Angel lives in the Bisol region of the Philippines with her husband Rey and six-year-old daughter, Rehan Asha.

New Faces & # 038;  Animal Brothers: Search Engine Journal takes over 2021

Anna crow Search Engine Journal assistant editor And has been with the company for 5 years.

Anna manages ebooks and contributes to editorial activities. Prior to this, she was in charge of SEJ’s email marketing.

Anna also manages her own agency where she has worked with global brands such as Mailboat Records, IHG, Marriott, McDonald’s, Neil Patel, KISSmetrics, and many more. She also manages social strategies at Content, SEO, Email, PR, and Leadfeeder as Head of Content and SEO.


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Ana lives in Sunny Florida with her husband Jake and two dogs Haven (Bassett Hound) and Bubba (Boxer / Lab). She enjoys burritos and puppies (in that order).

New Faces & # 038;  Animal Brothers: Search Engine Journal takes over 2021

Shelley walsh In May 2020, SEJ joined the family.

Initially responsible for email communication, she has since left Special content projects For the SEZ. Sounds mysterious, doesn’t it? Stay tuned to find out what Shelly is working on.


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Shelley has been a hustler for over 20 years, working in illustration, design, marketing, magazine publishing, setting up a textile design business, a greeting card publishing company, and a drop-ship business.

Eventually, she fell in love with the Internet and founded Shellshot Content Marketing 10 years ago, producing content campaigns and a content strategy consultancy for major brands.

Shelley lives in the UK and her joys in life are swimming, hiking the hills, and reading. Ila tambam esta aprendendo a falter português.

What will happen next?

I think I can write regularly about Sage’s journey.

The team is working on defining and refining our brand, our culture, and we bring value to both advertisers and our audiences.

We have got big dreams and big plans baby. The change has just begun.

I suspect it is a bumpy and long ride. I will be as transparent as possible on both hits and misses.


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I would love your feedback on this post, and what you would like to see in the next one: Hit me on twitter!