Microsoft Advertising's New Rollout & More Digital Marketing News

Microsoft Advertising’s New Rollout & More Digital Marketing News

A new episode of Marketing O’Clock is here! The host Jess Badde, Greg fin, Salt Salarelli, And Christine “Shape” Zirnheld Here are the digital marketing news and pick-up lines you need to know.

If you are unable to listen on Spotify, watch the video version of this week’s episode on the Search Engine Journal YouTube channel.

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Microsoft Advertising Offers Auto-Implemented Advertising Tips

The controversial new feature, rolling in April, will use variations to target auto-generated ads for ad groups in existing ad copy and Microsoft advertising accounts. Anyone wishing to exit the facility can do so in the Account Settings tab.

Advertisers who are involved in this feature can find advertising suggestions in their Suggestions tab. Give them the opportunity to edit, pause, or dismiss before they are automatically live after 14 days.

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Anyone who has been selected will receive an email notification when advertising suggestions are made live.

Read about it here.

Instagram will draft the story

Instagram will soon launch story drafts to allow users to save stories before posting them live, allowing social media managers to ensure that stories are posted at the optimal time for their audience or event.

Read more here

Google Advertising Contact Guinea Marvin Clarified Google’s policies around first-party data in response to a tweet Navah Hopkin.

Information collected by forms on sub-domains, country TLDs, and vanity URLs, which are owned by the same company, is considered first-party data and can be used to generate audiences in Google ads.

Read about it here.

Microsoft Introduces Responsible Ad Unit for Car Sales

Currently in open beta, automotive advertisements can appear on Bing search results or in Microsoft advertising networks. These ads use a keyword-less campaign structure and use product information provided by the advertiser to match relevant queries.

US or UK advertisers who want to try automotive ads can contact their Microsoft advertising representative or apply online.

More about this here.

Of the week

David kyle The customer received this email from a Google representative and it makes us really, really sad. Keep your friends and your customers close.

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ICYMI

Forget what you heard Shaun Elli Can confirm that a Microsoft shopping campaign can (and does) work.

Lightning round

We answer your important digital marketing questions during our power outings:

  • Who should you turn to next time you need a creative pick up line?
  • What should Facebook advertisers know about the iOS 14.5 update?
  • When will Twitter space be available for desktop?
  • Where can your customers find your competitors list now?
  • Why is Google advising advertisers to use their competitors’ trademarked words in ad copy?
  • How can YouTube view actual data for earned action columns?

For more information on today’s articles, visit the Marketing O’Clock site and subscribe to the Show and Marketing O’Clock newsletter.

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Featured Image Credit: Samantha Hansen