Microsoft Advertising Introduces Filter Link Extensions & This Week’s Digital Marketing News [PODCAST]

Microsoft Advertising Introduces Filter Link Extensions & This Week’s Digital Marketing News [PODCAST]

In this week’s episode of Marketing O’Clock, Greg Finn, Mark Salterrelli, and Jess Budde break up the week’s biggest digital marketing news.

If you are unable to listen on Spotify, watch the video version of this week’s episode on the Search Engine Journal YouTube channel.

On January 26, Microsoft Advertising announced the latest addition to its arsenal of extensions – the Filter Link Extension!

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This new extension type is unique to Microsoft advertising and allows advertisers to provide users with direct links to various features of the website, which are classified under any advertiser.

With 36 different predefined headers to choose from, advertisers have the flexibility to use filter links for many different applications to fit their product or service.

It is not news breaking that Pinterest introduced stories in September 2020, but when they adopt the medium on social media platforms, what they are doing with their stories is serious.

Pinterest recently designed “Story Pins” for a small group of users. These story pins started appearing to select users in early January, and they are not going away!

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That’s right, these stories don’t end after 24 hours.

These story pins can be used as extensions to existing pins, to create a longer, longer type of material that is well-crafted on the platform itself.

The clubhouse has truly made a name for itself, for the better, or even worse, and has gained popularity as an auditory and oral platform for like-minded individuals to share those topics and interests. Talk about what they share.

Newcomer Twitter Space has experienced a plethora of bugs in the past, but with new bug fixes and updates now, Spaces is ready to compete.

Some updates include a new look when sharing the URL, new controls for the host to allow listeners to speak, and new response emojis for those who might not want to speak.

In this week of week section, Sam tomlinson Warschavsky, a digital marketing agency, gave information about the value of a small agency, versus a large one, where a customer knows they are getting the best of them rather than a large group of people who do not have that much in their company. A relation of knowledge.

Next, in our ICYMI section, Brooke Osmundson And Martin Roetgerging Discuss how the URLs will override each other in the Google ad campaign structure.

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Then we answer our electricity marketing questions during our electricity round segment:

  • Who makes our rules for those things in Australia? Not google!
  • What is FLoC?
  • How can I see how my YouTube shorts are performing?
  • When would you like to schedule your Instagram post?
  • Why did all this app traffic show up in my Google Display campaigns?
  • How can I help Twitter to remove misleading content?

To subscribe to the show (and our newsletter!) Check out the Marketing O’Clock site and read all the articles featured on this week’s show!


Featured Image Credit: Samantha Hansen