Mealco raises $7M to launch new delivery-centric restaurants – TechCrunch

Mealco, A startup promising to help launch new restaurants geared around delivery, announcing that it has raised $ 7 million in seed funding.

It is probably not news to anyone reading this that opening a restaurant can be a costly, risky proposition – and of course, many restaurants have gone out of business during the epidemic.

But founder and CEO Daniel Simon (who previously was a developer and product head at Applemaster, and has also worked with Tel Aviv restaurant group R2M) said that even in the best of times, it was $ 1 to start Or it could take $ 2 million, and “if you want to run in the field, 98% of your focus is not on food or customers.”

On the other hand, with Mayalko, there is no upfront cost for the chefs, and they really focus on making dishes and menus. Mealco sources the ingredients locally, which is then cooked using the startup’s kitchen infrastructure and offered delivery through standard delivery apps – Uber Eats, DoorDash, Postmates and Seamless.

Simon said that with Mileco, it takes only six to eight weeks to build and run a new restaurant: “We tell [the chefs] They do not need to cut any more onions or tomatoes. Mealco Software that Mealco can tell employees in the kitchen how to prepare [each dish]. “

Red chilly

Cayenne. Image Credit: Mealco

Mealco also provides assistance around branding, marketing and social media, and Chef gives data on how the business is performing. Maharaj said, “You can manage the restaurant from your mobile phone.”

The startup has already distributed two restaurants in Manhattan, Brooklyn and Queens – Mexican restaurants tribute And Nashville Hot Chicken Restaurant Red chilly (The latter with chef Hilary Sterling). And it says that there are 50 chefs on the waitlist.

Asked if any of Meleko’s companions had a different mind than the experience of cooking and eating, Simon said that it depends on the chef.

“If you want to open the same place and be in the kitchen every morning,” he said, Myelco is not for you. “It’s not wrong or right, it’s a priority … but most chefs are producers, they are artists. They express themselves through food.” And in his view, Mealco makes them focus on that creativity allows for.

Rucker Park Capital led the round with the participation of FJLabs. Simon said the plan is to launch throughout New York City and surrounding areas this year before moving to new cities next year.

Rucker Park Capital founder Wes Tang said in a statement, over the years, we had the opportunity to see the development of the food ecosystem firsthand. “We believe that the opportunity was ripe to launch new brands in a new format. At Mileco, we found the most compelling model and novel mission. “