Learn to Drive More Digital Revenue in 2021 With Actionable Content Strategies at eSummit

Learn to Drive More Digital Revenue in 2021 With Actionable Content Strategies at eSummit

TL, DR: Register now for the search engine journal eSummit, happening January 12-13, 2021.

The role of content in search, social and digital marketing campaigns will be crucial in determining your success in 2021.

At SEJ eSummit on January 12 and 13, learn to build brand new content strategies that convert into sales, with actionable advice from some of the world’s leading content marketing professionals.

Today’s modern marketers are challenged with creating many types of content for many types of audiences. On top of that, creating content for the sake of content and looking at quantity over quality are strategies that have quickly become outdated and have actually weakened.

At the Content Strategy Stage at SEJ eSummit, learn how to create unique strategies focused on creating inspirational and engaging content that understands and transform different audiences.

For best practices, speakers will share the most and engage in peer-to-peer discussions with you and other successful content marketers.

All topics and sessions will be focused on issues, strategies and tactics critical to revenue success on SEO, PPC, Social and all other marketing channels.

Below are some highlights of our content strategy session and what you will learn in SEJ eSummit!

How to ensure the quality of your Facebook video content generates quality

In this session, Mari Smith will share strategies based on fourteen years of experience in Facebook content marketing success.

What you will learn:

  • How to get better results from Facebook without going back and forth with them.
  • Which methodology works best for organic results.
  • How to make content work on a low budget.
  • Which Facebook’s new marketing strategy and strategy will work in 2021.
  • How to emphasize videos to achieve epic results on a small budget.

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How to influence the drive at each stage of the funnel with laser-focused material

In this session, Andy Crestodina will share specific and practical ways to create a content marketing funnel built for the right audience for conversions at the right time.

What you will learn:

  • How best to use funnel and funnel analysis to help optimize content.
  • How to create a content marketing funnel for 2021.
  • What key steps should you focus on your content efforts.
  • What type of content works best in each stage of the marketing funnel.
  • To ensure that you are in front of the right audience and engage with the content.

How to make the most from your existing content online in 2021

In this session, Anna Crowe will show you how you can make the most of your existing online content and maximize the value it creates.

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What you will learn:

  • How to improve your current content and get the most out of it.
  • Which strategy would work best to reproduce and promote content in 2021.
  • How to find content to get old content to optimize again and rank again.
  • How to prune and update existing content and save time and resources.

5 trending content strategies technology that will stick around in 2021

In this intensive session, Julia McCoy will share content strategies and techniques that will run throughout 2021.

What you will learn:

  • What a huge role it played in building a role content in 2020.
  • The role of content creation in 2021.
  • What is a “belief” factor in these unpredictable times.
  • What is the trend with the audience regarding value and creation.
  • Should you use new channels in 2021, such as Tiktok, for your business.

Content Strategy Panels – Ask the Experts

The search engine journal’s team gives power to eSummit, realizing that not all content is created equal.

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Depending on your organization or role, industry and sector needs and technology vary.

  • In our session of experts, content marketing professionals Gisele Navarro, Shama Hyder, Kaleh Moore, and Raj Nijjar will answer many of your questions.

SEO and PPC Master Classes

Don’t forget on day 2 of eSummit; We have our SEO and PPC Master Classes where content strategy will be part of the discussion and agenda of Cultivators from IBM Keith Gode and Amy Bishop.

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See full schedule here


Image credit

Featured and in-post images: Paulo Bobita