Learn How to Take Your Enterprise SEO to a New Level at eSummit

TL, DR: Register now for the search engine journal eSummit, happening January 12-13, 2021.

The importance of SEO reached a high level in 2020.

As brands look to maximize efficiency and profit during the global epidemic, SEO becomes a central part of an organization’s demand, brand, and acquisition strategy.

On January 12 and 13 at eSummit, find out how to maximize your organization’s return to the Enterprise SEO initiative in 2021.

SEO has moved beyond a silent activity and is rapidly attracting interest at the board level in all types of enterprises.

SEO now affects every aspect of an organization’s digital business. As a result, SEO professionals are building and acquiring new skills beyond just technical optimization.

At ESummit, many of the industry’s leading enterprises learn from SEO professionals as they share actionable advice on how to scale and conduct cross-functional strategies.

Learn how to collaborate with PPC and digital peers, remove barriers and take advantage of shopping opportunities throughout your organization.

At SEJ eSummit, our enterprise SEO and compliance sessions focus on strategies and best practices that will be most important to your success in the coming year.

Below is a preview of our enterprise SEO and compliance sessions and what you’ll learn at SEJ eSummit!

Where SEO Fits Your Organization in 2021

In this session, Jane Matthews will share advice on where SEO fits into organizations and recommend sharing on the best advice for working with different departments.

What you will learn:

Where enterprise SEO sits in an organization and its relationships with marketing, product and IT.
What were the most common enterprise SEO challenges in 2021 and how to overcome them in 2021.
How great it is to work with multiple stakeholders in a large organization.
How to use data in your organization for successful cross-functional SME programs.

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How to get SEO, content and web manager on the same page in 2021

In this session, Patrick Reinhart will show you how to align SEO, content, and website programs to unlock the full potential of your enterprise SEO campaigns.

What you will learn:

How to get your SEO, Content and Website Manager working in sync with 2021.
What were the most common enterprise communication challenges in 2020 and how to overcome them in 2021.
How to buy from all the right players within your organization.
How to enhance the role of SEO in your organization and at C-level.

How to avoid the most expensive legal mistakes

In this session, Ruth Carter will provide valuable insights and information to avoid costly legal mistakes in 2021.

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What you will learn:

Why and how minor mistakes can lead to high legal costs.
How to avoid ADA access, intellectual property infringement, and costly legal damages related to privacy through your websites.
How to prepare in advance with foresight to avoid legal issues in 2021.

How to protect your business from ADA lawsuits with Website Accessibility Compliance

In this session, Kim Kruse Berg will share with you an emergency guide for website accessibility compliance.

What you will learn:

Why websites attract accessibility complaints.
COVID-19 influenced how businesses obtained information on their websites.
How to protect your business from ADA lawsuits in 2021.
How to establish and implement ethical access best practices.

Ask an Enterprise SEO

During this live session, expert Patrick Kazarian will be ready to interact directly with you and answer as many of your enterprise SEO questions as possible.

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