Kia’s electric vehicle plans take shape with EV6 teaser, new naming strategy – TechCrunch

Kia began its business moving away from internal combustion engines and towards EVs, mobility services and autonomous vehicle technology by dropping the “Motor Company” from its corporate name and revealing a new logo and slogan as part of Plan S .

Now, the South Korean automaker is beginning to share more details of the first vehicle that will come out Plan s. Kia on Tuesday released several teaser pictures of the EV6, its first dedicated battery-electric vehicle built on its new electric-global modular platform, or the E-GMP platform. This platform is shared with Hyundai and is the underlying foundation of the new Hyundai Ioniq 5 compact crossover.

These are teasers and therefore the vehicle is not shown as complete. But even with limited visualization, substantial design features have begun to appear to understand what Kia’s design language means for the EV6 and its other future electric vehicles.

The EV6 is a four-door crossover, which is not surprising given the popularity of such vehicles in the US. The low front end leads to a roof that is reminiscent of the coupe. LED headlights have a fragmented pattern and the traditional grille found on internal combustion engine vehicles is gone.

Kia teases EV6

Image courtesy: Kia

The company also revealed a new naming scheme to help consumers easily identify EVs in their lineup. Kia said its new dedicated battery electric vehicles will all start with the “EV” prefix. A number will follow “EV” to indicate the position of the vehicle. This puts EV6 in the middle of its upcoming lineup.

Kia stated that EV6 will premiere its world during the first quarter of 2021.

“We aim to design the physical experience of our brand and create bold, original and inventive electric vehicles,” said Kareem Habib, senior vice president and head of the Kia Global Design Center, in a statement.

Kia’s strategy is bolder, more ambitious than creating original and inventive electric vehicles. The company said last year that it wanted to be a leader in the age of EV, a brand beloved by the millennial generation and the Jade generation and a symbol of challenge and innovation. Kia has placed sales and product targets behind those aspirational objectives, including the launch of 11 EVs by 2025, which will give it 6.6% global EV market share, sales of 500,000 electric vehicles annually by 2026, and optimized for corporate Will offer purpose-built electric vehicles. Customer.

Image courtesy: Kia

It is investing some capital in an effort to win 29 trillion (US $ 25 billion) by the end of 2025. Kia said targeting 6% operating profit margin and 10.6% equity (ROE) ratio in the meantime. Period.

The EV6 is the first product from Plan S to feature investors and consumers upon receiving Kia’s grand plans. In other words, EV6 is important for Kia.