How to Hire an Enterprise SEO Expert for Your Marketing Team

How to Hire an Enterprise SEO Expert for Your Marketing Team

Today, many specialist companies are continuing to develop their internal marketing teams to hire specialized specialists.

Digital marketers who specialize in search and have the unique skills to succeed as an enterprise SEO expert are growing rapidly in demand.

In fact, according to conductor platform data (disclosure: I work for the company), in November 2020 there was a 10% increase in search demand for keywords related to SEO jobs.

In this post, you will learn why you should hire in-house enterprise SEO, what type of specialist you may need, where to find the best candidates, as far as candidates go, and more.

Why should you hire an enterprise SEO expert?

Search experts are consultants responsible for boosting your brand development and strengthening your position within core markets.

An SEO expert is a publicist for all things organic marketing. SEO, unlike many other marketing disciplines, is a team sport requiring close collaboration between all stakeholders.

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Exceptional communication and project management skills are also required at the enterprise level.

An in-house enterprise SEO specialist will manage cross-functional partnerships with other content, web, marketing and UX / UI groups to ensure that when customers are searching.

Additionally, an in-house SEO expert will round out your core marketing team, with media monitoring owned by your brand.

What kind of SEO expert do you need?

Identifying the right SEO professional should be your top priority, with alignment from a large team.

SEO professionals with a deep content background will specialize in keyword research, editing and writing. SEO professionals with strong technical expertise will focus on page optimization, off-page linking, page error troubleshooting, and web development.

In some cases, you want to have a hybrid content and technical SEO professional with strong project management experience.

Will this person be an individual contributor, or will they eventually manage a team of other content resources such as copywriters and editors?

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Keep in mind that your candidates should have experience managing and developing a team under them.

Once you determine the type of SEO professional, create attractive job descriptions to attract potential candidates. Be sure to include information about your future SEO expert, what tools they will use, and what previous experience or background they have.

Your description should entice candidates to learn more about making a potential move in the home and focus on a single brand or industry.

How will your SEO expert make an impact and drive success?

Some immediate benefits of hiring in-house SEO include:

  • Leading increased content visibility.
  • High ranking search results.
  • Driving conversion click-through rates.

In the long run, your brand content will have the opportunity to rank consistently on SERPs.

When considering cross-functional relationships, your SEO expert will reduce the on-page content optimization timeframe by building effective partnerships with content and web development teams.

Your SEO specialist will help increase the agility of all web-related initiatives.

Where do these types of SEO professionals currently operate?

SEO professionals can be found in various industries and disciplines.

Digital agencies are a good place to look.

SEO professionals typically oversee technical initiatives for clients in many industries.

Some SEO professionals may already be in-house and focus on content-related optimization and project management.

When interviewing these SEO professionals, make sure they are fully committed to managing a brand one can see in an agency setting.

There are also pockets of great SEO talent outside major cities.

If your team is remote-friendly, consider looking in other emerging cities, such as the Midwest, or other rural areas.

While these SEO professionals may rely more on freelance experience, you may need a lot of technical skill set and expertise to achieve success for your brand.

If you hire a remote, make sure all schedules align with the relevant time zones.

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Who Should Interview Your In-house Enterprise SEO Candidate

Many people participate in the interview process with your SEO expert candidates, ensuring alignment in cross-functional teams.

This gives your candidate an opportunity to have a holistic understanding of who they will work together with.

These are some standard interview panelists:

Core marketing team

Will this person do more good work within the marketing organization than most?

Will they be able to contribute to hit the metrics that are in marketing?

Consider providing your candidate with a long-term perspective, including marketing or CMO, where the business is developing in the future.

Content / Copy Teams

How will this person effectively partner with content stakeholders?

How will they bring SEO best practices to our content creation process?

Bonus Points If your candidate has experience or interest in content creation, support the road to additional content.

technical team

Understanding the partnership between web development and UI / UX functions in relation to web optimization.

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By meeting with technical teams, your candidate has the opportunity to determine the most effective way to build a successful relationship.

Depending on the level of SEO, you can consider some of these SEO interview questions during your candidate’s interview process.

These useful suggestions and suggestions will ensure the candidates properly from the perspective of technical, material and team fit.

When can your enterprise start an SEO specialist?

Once you identify your SEO expert (congratulations!), You will want to make sure that they are set for success with a strong onboarding experience.

Will the necessary resources and technical stack be required?

Who should be presented as your SEO expert?

By creating an effective onboarding schedule, you will have a quick ramp period and will be able to provide an impact to your marketing organization very fast.

After the onboarding period, define how success will be measured for your SEO specialist.

What will they complete in their first 90, 180 and 360 days?

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What will this person’s growth trajectory look like in 2+ years?

How will your marketing team’s organic strategy evolve with the work your SEO specialists will do during their time?

Are you ready to rent?

What are some of your biological search goals and objectives for the coming year?

Now that you’ve solidified your action plan to hire an SEO expert, it’s time to get started!

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