How to Get Your Website Listed in Google News

How to Get Your Website Listed in Google News

As Google continues to dominate the search engine marketshare, website owners are constantly looking for new ways to bring traffic to their sites, as well as from there.

Getting listed in Google News is a great way to get more attention for your content, thanks to increased visibility Google gives top stories.

Previously, several steps were being considered for listings in Google News.

In late 2019, Google changed its policy and removed the need to submit its site.

Instead, Google states:

“Publishers are automatically considered for the top stories or the news tab of the search. They only need to produce high-quality content and comply with Google News content policies. “

Nevertheless, practical tips and advice on Google News eligibility from the past are still in effect today.

So, how can you find your content in the top article section of search results?

If you want to know how to get the content of your new website in Google News, then this post is for you.

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What is Google News?

Google News is a computer-generated vertical search engine that collects and aggregates news stories and headlines from thousands of information sources around the world.

Google then displays them based on a variety of factors including user preferences and interests, relevance, content freshness, and authority.

While users can view Google News directly by visiting https://news.google.com/, Google also features news articles prominently in its main search results pages.

Here’s an example of what the Google News home screen looks like (the default view is Top Stories and is powered by location, as well as user preferences):

Example of Google News Homescreen.

Attention to features including:

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  • Search bar functionality (specific search engine usage).
  • Filtering (region and news type ie modern, classic, headlines, or compact).
  • Side navigation (quick subject filtering functionality).
  • Weather app.
  • Location and preference-based notification widgets (displaying local news based on preferences and location data).
  • Editor’s Picks.
  • Top Stories (Area Set and Global).
  • Suggestions for you (user behavior and preference-based data).
  • industry.

Why do you want to get websites in Google News?

From a holistic viewpoint the obvious answer is to increase the reach, visibility and traffic of the brand / specialist / service (some of which will ultimately lead to increased sales and end results).

In actual terms, however, the answer is more complex.

More than 60% of people rely on Google News from other news outlets.

This level of trust, when combined with the above-mentioned desired results, opens up wider business value outside of the traditional search matrix of impressions, traffic, and revenue.

Confidence can be an important online differentiator between brands and websites, influencing user behavior at both the pre-click (advertisement) and post-click (website) stages.

For many businesses, inclusion within Google News is another way to make more than present and future content.

When you invest a large proportion of time, money and resources in any area of ​​your website, you need to make that investment difficult in the form of returns.

In addition, the Top Stories section can be a quick entry point for highly competitive search results.

Here is an example of a Google News result to pick up valuable real estate in a highly competitive search engine result page.

Google News appears high in SERPs.

Getting into Google News

Like all of Google’s search results, your content can still be included and ranked high in Google News, following guidelines and best practices.

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In the following sections, we focus on the main guidelines that you should follow for any possibility of success within Google News.

general guidelines

content type

As you can imagine, the content must be timely, relevant and of perceived interest to the Google News audience.

Some stuff that does No This category includes tips and advice, job advertisements, or only information such as weather or stock prices.

Originality and Readability

The content needs to be accurate and original.

If your site has a mixture of self-created and collected content, then you need to clearly separate it. Otherwise, none of it will enter (or remain in) Google News.

In addition, the content must be well written and devoid of excessive distractions in advertisements, videos, and beyond.

Expertise and trust

Content that reflects industry-leading expertise is more likely to appear in Google News.

This material should provide a clear opinion based on expertise and experience within the field.

It should also be supported by trust signs including a physical address, support author and telephone number.

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For more information, see the full list of Google News general guidelines.

Technical guidelines

Google uses algorithm-based processing when Google searches and crawls an article for inclusion in the news, and there are several technical factors that must be satisfied.

Many of these are traditional SEO ranking factors and others are specifically related to Google News.

Ensure the following:

  • The URL and anchor link are descriptive, unique, and permanent to the content.
  • Content is provided in HTML format only. PDF, JavaScript, and other content types cannot be crawled or displayed. In most cases, multimedia content (YouTube has been the occasional exception) will not be included.
  • The domain on which the content is hosted needs to be accessed by search engine bots.

To learn more, read the complete list of technical guidelines.

Quality guidelines

Quality is present in every aspect of Google Ethos.

If you are unsure about what determines the quality in content, have a look at the webmaster quality guidelines. Look at your content objectively so that you can compare with the top ranking sites on the same topic.

Make sure your content exceeds basic requirements such as depth, differentiation, opinion, expertise, trust, and statistics.

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It is worth re-emphasizing this point that Google News accepts News content only.

Trying to get all your pages is a bad strategy and you are sure to fail.

In most cases the content will be industry-specific and company-neutral so it is not marketing or PR-based.

Furthermore, while it may include expert quotes and opinions, it may not be a commercial advertisement or anything promotional.

Google news tips and advice

Many other strategies can be used to help you display and rank your content in Google News.

Here are some of the most practical.

Doing well

There are broad areas that can positively affect your Google News eligibility and ranking – many of these basic stuff are down to being right.

News content should be clearly labeled as such. it must be:

  • Take a unique subfolder (eg, exampledomain.com/news).
  • Each news should have a descriptive URL indicating the content topic.

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New content should be accessible, load quickly, and be rich in information. It must also be valued, must be timely, supported by fact, and must be independent of sales tonnage.

You should publish news constantly and consistently – every week or every day, for example, instead of 10 articles a day and then nothing else for a month.

Make content easier to read, share, and engage with – the more user quality cues coming from the content, the better.

News sitemap

By creating a unique sitemap for Google News and submitting it directly to Google, you are able to take control of news content items that exceed or are meeting the Google Guidelines criteria and to deliver results that you Looking, they are most likely to deliver.

As with all Sitemaps, it can accelerate the success rate for Google to find your content and display it within search results.

Instant Mobile Page (AMP)

At the top level, AMPs are versions of web pages that have been stripped of almost all types of non-text content that could potentially load slower.

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AMPs are primarily for publishers, as people want to digest news content fast, on the move, and using different levels of almost any device and Internet connection.

Submit your website

No longer required to submit, signing and submitting your site through Google’s Publisher Center provides some additional benefits described by Google:

  • Content and Branding Control: Design, brand and optimize the sections and content of your publication in Google News.
  • Monetization opportunity: Run ads within your content area in the app. Google News supports ad serving, including premium solution ads by Google Ad Manager. Publishers can pay in the newsstand through Subscribe with Google.
  • Placement Eligibility: Publications with business terms are eligible to be in the Newsstand section (in applicable countries / territories) of the app. We do not guarantee placement. Publishing is independently selected for newsstands by our sales team based on promotional time, quality of user experience, and relevance to the promotional topic.

In addition, some publishers have reported joining Google News very quickly after submitting their site.

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Meta News keyword tag and Editors’ Picks

Historically, Google allowed publishers to identify the topics of their articles using a meta news tag (meta name = “news_keywords”) and a choice of editors.

As Google News aggregation became more sophisticated and AI-driven, Google removed both features.

This change prevented publishers from abusing tags and placed even greater emphasis on the best practices discussed above.

Get Listed in Google News: A Recap

There is no doubt that there are many benefits to being listed in Google News and this can give your website an entry point for highly competitive search results.

However, it cannot be emphasized enough that Google only accepts news content.

Your content must be accurate, original, timely, relevant and interesting to the Google News audience.

Be sure to follow both the guidelines (general, technical, and quality) and best practices discussed above, and you may be well placed to get your new website content into Google News.

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more resources:


2021 All screenshots taken by the author.