Emerging technologies such as AI, robotics, IoT, blockchain, and machine learning are hitting our organizations in high gear by increasing our ability to process data, create products, and automate repetitive tasks.
Andy Lurling, the founding partner of the impact-driven VC firm, LUMO Labs It is believed that this change will pave the way for us to find new and better solutions to some of the biggest problems of society.
“If you want to create social impact fast, then technology is the way. For example, with AI and data, you can find patterns very quickly and come up with a thousand options that will take people years to work. “
But in our ‘data-driven’ era, there is a technology that (ironically) can help us humanize the future of technology.
XR technology is based on mixing our senses to enhance the human experience. This not only helps make the experience more realistic, but also makes it more personal and emotional.
For example, take a digital twin of a city, where you can see all the possibilities instead of immediately looking at a spreadsheet. You may ask yourself ‘what will be the effect of having 10,000 less ambulances in the city?’ If you instead simulate the experience of being there, it will trigger another part of your brain where emotion is also involved. “
“In a spreadsheet, it’s just a number but if you’re in a VR where you can see the real impact, then you might have another result,” he said.
Talking with Lurling at ISE’s Udaya Spotlight Event XR in today’s reality, He shared five examples of startups in industries that are using the power of XR to solve some of society’s biggest challenges.
Education, whether in the classroom or in the workplace, requires long disruption.
“We’re still in an educational system that was developed for the Industrial Revolution, but now we’re in 4.0 and we still mainly read textbooks. But the world is now (especially the tech world) changing so fast Is that, after publishing a book, it quickly becomes outdated, ”said Lurling.
This year, the experience of studying and working from home inspired a lot of companies and schools to start using this technology for the first time and, after getting a taste of the potential benefits, it is unlikely to slow down. a study PwC found that VR learners are:
- 4 times faster for training than in class
- 275% more confidence to apply skills learned after training
- 4x is more focused than their e-learning peers
The study also found that due to a more immersive learning experience, VR learners are 3.75x more emotionally engaged with content than classroom teachers. And this emotional connection can actually make a huge difference to understanding and maintaining knowledge.
In high-pressure, fast-paced environmental health workers face each day, it is extremely difficult to stay on top of workplace training. But this can lead to fatal consequences. According to VR startup, VirtiOne of the leading causes of death globally is actually medical error.
The company is using on-demand VR based training to help improve the accessibility, scalability, and knowledge retention of workplace training for medical professionals.
Instead of learning in the classroom or from lessons, simulating the patient care experience helps to increase a learner’s emotional connection to content and empathy, thereby reducing the risk of medical error and improving patient safety.
And it is not just the medical industry that can benefit from XR technology.
With a wide clientele like KLM, BBC and Gazprom, Warp VR Helping train engineers in workplace safety, simulate sales trainings, and prepare employees for emergency situations.
Imagine how nervous it would be to walk into a meeting with the board of directors for the first time and pitch your company’s product for the first time? Instead of throwing the sales hobby into the deep end, VR training can help provide a more lifelong training experience that prepares them for the real thing.
Using sensory reality to treat mental health
There are billions of people worldwide with dementia from mental health issues, depression and anxiety. And from leading experts WHO, To Red Cross, And educational institutions such as Harvard University Warned that Kovid-19 would only exacerbate this problem, possibly leading to a mental health crisis.
But XR technology is providing new opportunities and solutions. While we do not fully understand what patients are doing through a combination of sight, sound, smell, and touch, psychologists and researchers have been able to emulate emotional experiences, allowing them to treat patients with various psychological conditions. Helped treat.
One company making particularly interesting progress in this area is the Netherlands based Sensiks. He collaborated with a clinical psychologist at the University of Amsterdam to help find new ways to treat the effects of phobia and emotional trauma, with a particular focus on patients with PTSD.
With their Sensory Reality Pods, which go beyond the scene to include heat, wind, airflow, trembling, light and sound effects, they are able to recreate the feeling of being in a stroke or other painful state.
This has helped patients to elicit their emotions to study the effects of various treatments by therapy sessions and psychologists.
This year they announced a new partnership to provide a short-term treatment strategy for traumatized health workers during COVID-19.
As stated in the company’s philosophy: “What computer programming has done for the digitization of society and economy over the past two decades is the sensory reality for understanding and adapting to the mental state of the human being.”
Taking Consumer Privatization to the Next Level
This year, with consumers sheltering in their homes, we saw more and more marketing teams start experimenting with AR and VR technology. “Try Before You Buy” for virtual extended product views allow customers to add a product to their online shopping cart before they can see the granular details.
But Lurling believed that this was only the beginning. With budget cuts, advertisers will need to spend on more targeted bets that reach higher ROI limits. Emerging technology, along with a major boost from XR, will be the key to the future of hyper-personalized advertising on our homes and streets.
A great example they shared Tropos AR, An advertising solution that allows consumers to choose which type of products they are interested in. The solution then uses a combination of AR and blockchain to share personalized advertisements, discounts and coupons.
“Tropos uses a perfect convergence of AR technology. They do really well that they build a relationship with the customer. When you go on a shopping street, you get all the advertisements. But Tropos makes it so that you only see the commercials you’re interested in. “
This means, instead of investing in a billboard that only a small segment of your target audience can see on the high street, you can reach them directly with personalized ads instead. In this way, keeping consumers under control provides better, more personalized deals for them and better ROI for companies.
Impairing our physical health
For most of us, exercise is the annoying core that no amount of athlete wearing or peppy gym trainers can take away from enticing. But what if we could do some really fun work?
The world of technology has pushed us forward in many ways, while it also has its drawbacks. The more screen time we spend, the less time we spend on the move.
“In 2019, WHO published a report stating that 80% of youth are developing the conditions you usually see in older people. And, to a large extent that group also includes gamers, ”said Lurling.
In fact, the health organization recently added ‘Gaming disorder’ In the list of its diseases. But he also believes that XR can provide some solutions that are more fun than hitting tracks more often.
“If you bring a physical element to gaming, you can create an environment that’s like Ready player one, ”Said Lirling.
XR is helping our gameplay expand our gameplay by combining visuals with interactive touch-based games that follow the motion of your body. And studies Show that virtual-reality ‘exaggeration’ can actually increase enjoyment and performance.
Eindhoven based Active play area Is an example. Their wire and controller-free VR games are being used by companies to make team building activities and even brainstorming sessions more interactive.
Improve xr experience
While XR is helping us in many ways, in some cases, prolonged, VR and AR techniques can be followed by eye strain, headaches, fatigue, and nausea.
Since the flat plane 3D images we see in the XR headset do not actually have real depth, our eyes are naturally not able to focus in and out of them as they would with real-life images. But the light-field technology called Advance is helping to make XR images more life-like and is, of course, easier on the eyes.
In a market dominated by tech giants like Facebook’s Oculus, Swiss startup Creal Is bringing some serious competition. Their light-field technology improves the depth resolution of virtual objects, allowing them to blend more easily with the real world. It not only provides a more immersive virtual experience, it also eliminates harsh side effects and eye strain.
As we can see, the XR is expanding and is expected to take only steam to move forward. While the market for AR and VR solutions was less than $ 12 million in 2019, ABI Research forecasts to surpass the market 400 million dollars by 2025.
“I believe in the convergence of technology and in the future, our solutions will combine things like AI, machine learning and blockchain, with XR how it is demonstrated,” Lurling said.
But, while this technology really stepped in during this year to help ease the transition to housework, learning, patient care, and more, he believes that it will help our individual’s social engagement Will not replace the requirement of.
“For learning, shopping and experience, it will grow further. But, I believe that the social element will shrink after the social gap ends because you cannot replace the human connection. “
Hungry for the latest technological devices and innovation? Sign up now for the next version of RISE Spotlight: Harnessing the Power of Digital Learning January 15 at 15:00 CET.
Below you can watch the official video showing some highlights of the first RISE Spotlight event on Workspace Evolution.
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Published January 8, 2021 – 10:58 UTC