Google’s Question Hub Launches in the US & This Week’s Digital Marketing News [PODCAST]

In this week’s episode of Marketing O’Clock, Greg Finn, Mark Salterrelli, and Jess Budde break up the week’s biggest digital marketing news.

If you are unable to listen on Spotify, watch the video version of this week’s episode on the Search Engine Journal YouTube channel.

Do you think Google always has the answer to everything? Sometimes this is not entirely the case.

Google is aiming to fill those knowledge gaps with Question Hub – where publishers can submit the content of their website to Google’s unanswered questions.

Searchers are able to tell Google that their question was not answered by Google’s search results, and will be submitted to the Question Hub.

Originally, Google launched Question Hub in India, Indonesia and Nigeria, but now American publishers and content creators can benefit from this unique product!

Making up 11% of all videos on Google News, YouTube is really making a splash in the news media world.

CNN, by comparison, is the second most prevalent news video source on Google News, which only makes up about 2.1% of all news videos, John Shehta from Newsdash reports.

His guess about the marketing O’Clock Gang is why YouTube shows so often, but one thing is sure – if you want to rank, YouTube is a great place!

This week comes from week to week Kirk Williams, “Views of PPC Professionals”. Like most marketers, he is amazed by the new and exciting updates and the inherent lack of Google ads to preserve the data that we can see in our accounts.

Automation loss data loss. We should not have to choose between supporting automation + exciting changes in marketing technology and losing access to critical data. Those two things can stand together and one can express concern again: losing data does not make them a Luddite. #ppcchat

– Kirk Williams 🏔 (@PPCKirk) 6 January, 2021

Next, in our ICYMI section, Amy Bishop And Harrison j hep Give us some pleasant suggestions on what exactly we need to do to become a full-time freelancer.

yesterday @HarrisonJHepp A question about 1 steps was asked for someone considering FT freelance. We had a wonderful Konov. I can’t remember where to start a few years ago, so I’d like to share some high level notes here for anyone else who might be curious #MarketingTwitter

– Amy Bishop (@Hoffman8) January 4, 2021

Then we answer our electricity marketing questions during our electricity round segment:

• Who’s going to take over as Facebook’s new product cow?
• What does radish have to do with AI in tutus?
• Where did all my facebook pages like?
• When did Google Partner Status become so troublesome?
• Why can’t all data reports be colored?
• How can I make sure that I am getting the right size bottle of whiskey?

To subscribe to the show (and our newsletter!) Check out the Marketing O’Clock site and read all the articles featured on this week’s show!

Featured Image Credit: Cypress answer