Google’s 5 Video SEO Best Practices

Google’s 5 Video SEO Best Practices

Google recommends five best practices for site owners when optimizing video content for search results.

This information has been shared in the latest Lightning Talks video on the Google Search Central channel.

Google’s presentation on Video SEO describes how site owners can communicate about video.

When Google can understand what a video is about, it will know how to surface the video in search and discovery.

Here is a repeat of Google’s advice.

Video Seo Signal Looks For Google

When Google crawls a page and recognizes that it has a video, it starts looking for clues to understand what the video is. They are signals that allow the video to be exposed to relevant searches.

Google uses these signals to understand the video:

  • On-page text: Such as the title, title and caption of the page next to the video.
  • Referral link: Signals sent from other sites that link to the video.
  • Structured data: Markup that communicates video metadata to Google.
  • Video files: Google can do the file itself to understand audio and visual content.

Video SEO is about adding the right elements to a page so that the above hints are clearly communicated to Google.

Google’s Recommended Video SEO Best Practices

Google recommends these five best practices for finding and understanding by search crawlers.

1. Making videos publicly accessible

The first phase of videos being searched by Google is making sure that they are publicly available on the web. This means that the video must have a corresponding web page with a URL that Google can access.


Continue reading below

A video can also be easily visible on a page without the need for complex user actions to load.

2. Use Structured Data

To help Google discover videos and understand what they are about, site owners can provide structured data using SchemaO.Odject Markup.

Markup can include information such as video tile, description, duration, thumbnail, video content file URL and more.

Additional structured data can be used to enable special search features, such as “LIVE” video badges for live streams.

3. Provide high quality thumbnails

Provide high-quality thumbnails for each video on the URL that Google can access.

If a thumbnail is not accessible to Google, the page may not appear in the video features. For example, if the thumnail URL is blocked by robots.txt, Google will not be able to access it.


Continue reading below

4. Submit a Video Sitemap

Video sitemaps are another way to help Google find video content related to pages on your site.

A video sitemap may also include metadata tags to help Google understand what the videos are about.

5. Accessible Video Files

Make sure that Google can get your video content files so that your pages are eligible for search features like video preview and critical moments.

Video preview is a feature in search results where Google grabs a few seconds from the video to use as a clip, which may be more attractive than static thumbnails.

you can use Maximum Video Preview Robot meta tag to control the length of these previews.

When Google can analyze the content of videos using a file it can surface them for more relevant questions.


Continue reading below

For more information on video SEO best practices, see Google’s full presentation below: