Google is getting a full coverage feature to break down search news results that provide more context about stories from multiple sources.
Full coverage was first introduced in Google News in 2018. Google promised extensive rollouts for regular search results in 2019, but it never materialized.
Now, two years later than expected, full coverage is finally available in the search results.
If you are not a regular user of the Google News app then you will never have faced full coverage before. Here’s more about what it is and how it can help publishers drive more traffic.
What is the full coverage feature of Google?
Google’s full coverage uses artificial intelligence to tie related stories together in real-time.
As is clear from the name itself, full coverage is designed to give users complete information about how a story is being told from various sources. This helps the users move the story forward.
This is not a feature that will be available for every news. Full coverage is mainly used for stories that develop over a period of time.
For example, the launch of a new iPhone is unlikely to trigger Google’s full coverage feature because it is an event that happens once and then it happens.
Incidents like the COVID-19 epidemic are more likely to trigger a full coverage feature because it is a story that evolves over time.
This feature will surface more sources in search results for certain stories, with the potential to drive more traffic.
You have no special way of optimizing the news you normally have, other than publishing news articles and optimizing web pages for full coverage of Google. Google decides when it is necessary to use full coverage.
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Google’s AI is able to understand the people, places and things involved in the story and how they relate to each other. The full coverage organizes the articles in the storyline as soon as the news coverage is exposed.
No human editors are involved in curating the stories and the results included in the full coverage section are not personal. Everyone sees the same story.
What does full coverage look like?
When searching for information on a breaking news story, users will see a See full coverage Button after scrolling to the end of the top stories carousel.
A full coverage button can also be found by selecting “More news …” just below the top stories carousel.
Google says that the full coverage feature in search results is more advanced than one in Google News, as it is able to detect long-running stories that last several days:
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“With this launch, we are introducing new technology that is able to detect long-running news stories that are like the COVID-19 epidemic that lasts for several days, several weeks or months, like the Super Bowl. We then organize a full coverage page to help people easily find top content as well as top news stories such as lecturers and local coverage that are helpful in understanding these complex stories. “
Full coverage is available in Google’s mobile search results starting today in US English. It will be moved to more countries and more locations in the coming months.