Google on Improving Core Web Vitals Score by Blocking Countries

Google on Improving Core Web Vitals Score by Blocking Countries

Martin Split, a JavaScript SEO Office Hours video, answered a question on improving core web vitals scores by blocking countries with slow Internet. The idea is that blocking those site visitors would prevent Google from incorporating those slow core web Vital metrics that are being used to calculate the final score.

Core web vitals score

Core Web Vitals is a set of page experience metrics that will become the ranking factor in 2021. There are two types of core web vitals scores, field metrics and lab measurements.

Field metrics are actual scores obtained from visitors to a site. Lab data are the scores generated by a simulated journey through various tools offered by Google.

Lab measurement aims to give publishers and SEOs a way to test and diagnose site performance to identify areas for improvement.

Field metrics are intended to provide real-world feedback. There are many analytics tools that provide core web vitals as features.

advertisement

Continue reading below

But most importantly, Google uses a field matrix to create a score that will be used for ranking purposes.

Google’s split split discusses core web in vitals and rankings

Manipulation Core Web Vitals Score

Stopping the Core Web Vitals score is a concern for the person who asked Martin the question.

The idea is that if Google is using real-world data, it is possible that site visitors who are on a slow Internet connection will skew the Core Web Vitals score negatively, affecting site ranking.

advertisement

Continue reading below

Some countries have slow Internet connections, so the person asking the question wanted to block those users from sorting the Web Vital score so that only visitors with a fast Internet connection would contribute to the final score.

This is the question asked:

“Does it make sense for an information site to block all countries except a few big ones to get the best average area score for that speed?

I know that I can do this. The question is if I have a low return on investment from countries with large populations with slow internet connections, does it make sense to cut them from accessing my website because they have a slow connection that hurts my region’s score The “

Martin’s answer was split between the practical reality of the futility of fabricating the Web Vitals score and the recommendation to look at the big picture.

Martin replied:

“No. Thinking that laser core focuses on web vitals and it’s really, really risky.”

A, because the people of these countries, if they want to access your website, they go through a proxy or called a “VPN”, which is actually a proxy for most cases.

And then the speed is also slow, so not helping.

Martin suggested that blocking users would cause them to use a virtual private network, a service that hides the user’s country and IP address. VPNs typically cause the Internet connection to be slower than a bare Internet connection without a VPN.

Martin continued, this time meaning that focusing on just one ranking factor element may negatively affect other important factors.

He continued:

“Secondly, the core web vitals and page experience is a ranking factor out of hundreds of ranking factors.

Therefore you should not reduce the power of this ranking factor.

Is it important This is not the most important.

And I think if you have useful information and you can pass this information on to people and get some ROI, then you should probably do it.

Because again, there are hundreds of factors of ranking. Speed ​​is not the only thing.

Because if speed would be the only thing, a blank website would rank really well because it is really, really, fast. right? This is not the issue.

Fast is an important quality signal, but there are other quality signals that really, really matter a lot. Therefore, I will not do this.

In addition, this means more complex setups, which usually invite more problems.

I would not do that. I don’t think it’s a fair thing to do here. “

advertisement

Continue reading below

About the previous section “More complex setup“There is a reference to the idea that keeping the site as simple as possible helps eliminate unexpected problems. The more complex something is, the greater the chance that something goes wrong.

When a publisher adds layer upon layer of complexity, a point may come where one layer interferes with another and the site stops working as intended.

Takeaway

Core web vitals are important whether a ranking factor is an advantage or not. Getting that part right is important.

But don’t take the extra step to try to manipulate the score, which can be either by changing user behavior to create worse scores for your site, or by changing both to introduce an unnecessary layer of complexity that can rankings. Can affect in a completely different way.

Finally, there are several ranking scores that are more important than core web vitals. These are the more important ranking factors, possibly, related to the popularity of the site and the relevance of the content to search queries.

advertisement

Continue reading below

Web Vitals is not to say to focus on those factors, because Web Vitals can also indirectly contribute to better popularity signals and more conversions and ad clicks.

This is just an incentive to take a broader view, to look at the forest and not to be more preoccupied with “laser focus” on a tree.

Quotes

Watch video of Martin Split Answer Core Web Vitals Question