Google Clarifies Passage-Based Ranking, 2020 Clockscars & This Week’s Digital Marketing News [PODCAST]

On this episode of Marketing O’Clock, Greg Finn hosts Mark Saltarelli and Jess Bude, the biggest digital marketing news of the week.

If you are unable to listen on Spotify, watch the video version of this episode on the Search Engine Journal YouTube channel.

Google improves route after ranking by improving image

The 2020 presentation on Google’s search showed a very bold example of a SERP influenced by the “route” with images both before and after the change.

However, after analyzing the images within the presentation, it turns out that this was only a “poor portrayal” and unlike the provided image, Google Passage-based ranking will not affect performance.

after a chit chat With Google’s public search contacts, Danny Sullivan Twitter takes it for granted, and the marketing O’Clock gang takes a deep dive into what went wrong with this image.

Google’s Short Video Carousel Expands to Include Tittoke and Instagram Reels

Google’s short video carousel is no longer just for YouTube shorts! If the carousel is not dominated by YouTube shorts, Instagram reels and TikToks can now be seen together.

Take a look at a recent example of these short video carousel, compared to how they looked back in November.

Information pulled by Google in the “short video” carousel in Instagram and Tickcock videos this morning. pic.twitter.com/iDr3C8OEAE

– Brian Freesleben (@type_SEO) 27 December 2020

This week comes from week to week Pamela cocks, Host of the Not Bad Advice podcast, which Twitter understands is the biggest fan of all things sports. When will Twitter find out that it makes no sense?

Twitter: Interested in football?
Not me.

How about the NFL?
No.

What about the team in the city you visited 10 years ago?
No.

How about this player?
No!

How about this?
No!

fantasy Football?
No.

This sportsman girlfriend?
FFS

– Pamela Lund (@Pamela_Lund) December 29, 2020

Next, in our ICYMI segment, co-founder of Morning Brew, Austen riff Gives us information about how paid acquisitions at Morning Brew have increasingly affected their growth.

1 / when @morningbrew Started spending money on paid acquisitions in 2018, 2 small insights destroyed our growth ~ 10x a year.

Small insights can have a huge impact.

Here we have learned.

– Austin Riff Austin (@austin_ grief) 28 December 2020

Then we answer our electricity marketing questions during our electricity round segment:

• Who decided it was a good idea to practice problems on Google’s search results page?
• What effect did Facebook have on leaving a large number of its employees?
• I can find great information on how to reuse existing content on Instagram.
• When will P and G find out that Facebook owns Instagram?
• Why does Google consider each match in the DSA campaign an exact match?
• How are reels affecting Instagram algorithms?

Finally, we proudly feature the highly anticipated annual awards show, Clockseers, which showcases the best of a digital marketing and marketing O’Clock community in 2020.

To subscribe to the show check out the Marketing O’Clock site and read all the articles featured on the first show of 2021!

Featured Image Credit: Cypress answer