Google Adds More Info About Domains in Search Results

Google Adds More Info About Domains in Search Results

Google is replacing more information about domains in search results, helping searchers learn about sources without conducting multiple queries.

An update to Google Search, which is running today, adds a new three-dot icon in the top right corner of the search snippet.

Tapping on the icon will draw a card from the bottom of the screen with additional pieces of information about the search result.

New “About this result” cards include the following information:

  • Domain Description
  • Whether the domain is secure
  • Search Results Full URL
  • Whether the result is organic or an advertisement

In addition, the cards give users quick access to their privacy settings and are given a link to a video on how the search works.

Google adds more information about domains in search results

Here is an example of a different version of one of these cards where the source is an automated feed, such as a job listing.

Google adds more information about domains in search results

Google says most, but not all, search results will have one of these cards. It depends on whether the domain has a Wikipedia entry.

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Google is receiving all the information about the domain from Wikipedia, which means that there are no on-site optimization methods to help Google to fill these sites.

Google adds more information about domains in search results

“Based on Wikipedia’s open editing model, which relies on thousands of global volunteers to add content, these details will provide the most up-to-date verified and source information available on Wikipedia about the site.

If this is a site you have not heard of before, additional information can give you context or peace of mind, especially if you are looking for something important like health or financial information. “

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Google’s reliance on Wikipedia takes the level of the game in a way, but it includes many smaller sites that do not have their own Wikipedia entries.

Google may show additional references in the event that Wikipedia details are not available, such as when the site was first indexed.

With this update Google aims to help searchers make more informed decisions about the sites they want to visit.

In a typical Google fashion, all additional references about sites are presented to searchers without the need to visit the site themselves.

Whether it is good or bad is a matter of perspective. On the one hand it informs searchers that they need even faster. On the other hand it can affect traffic in a way that is yet undefined.

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At least Google is not providing any additional page content in the SERPs. The information included in the new card is specific to the domain.

Again, there is nothing for site owners to trigger one of these cards in search results. If Google has enough reference about the domain then the cards will be added automatically.

This update is running in English today on desktop, mobile in the US, and the Google app on iOS and Android.

Google is rolling out this as a first beta. The company says that a lot of user testing has been done to understand if people find the feature useful, and will continue to run it again after launch. Expect this feature to develop over time.

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