Goama (Also known as Go Game) lets developers quickly integrate social games into their apps. Some of Goama’s clients have used it for promotional campaigns, while others rely on the platform, which introduces new games every week, to add a complete gaming function to their app.
The startup, which recently participated in SOSV’s accelerator program, presented last week during the CES at the Taiwan Tech Arena Pavilion. The event has ended, but Goama’s Virtual booth is still.
Some of Goama’s clients are “super apps” or apps that provide many services and want to include games as well. To better serve super apps, Goama recently introduced a tournament model for users in addition to its membership model.
The startup says that integrating Goama’s platform can help apps increase brand awareness when people share their results or invite other players to tournaments. It also increases user engagement, with players typically playing more than 16 minutes of play per session. So far, the platform has a total of 2.5 million unique users.
The company currently focuses on Asia and Latin America, where mobile penetration is growing rapidly, and works with more than 15 partners, including GCash and Rappi, to enable digital payments and communications. The user interface of its gaming platform can be customized to match host apps and rewards may include points and other rewards that can be spent inside the app. Some companies that have used Goama include food delivery app FoodPanda, Snickers and money transfer app WavePay.