Frame.io streamlines film production with ‘camera to cloud’ video uploads – TechCrunch

Video collaboration startup The frame Today unveiled a new technology he calls .Io camera for frame.

Global senior vice president of the startup, Michael Sioni, pointed out that while consumers expect to quickly upload video footage to the cloud, professional film and TV productions still rely on hard drives.

There is a good reason for this: those presentations use high quality footage, which means that the files are too many. But Frame.io gets around by uploading that “proxy” footage that isn’t nearly so intensive bandwidth.

This can, in fact, be uploaded over an LTE connection, as the Frame.IO team demonstrated for me by shooting brief footage that was accessible from a computer on the other side of the country a few seconds later.

Cioni said this meant that the editing process would no longer have to wait on the movement of the hard drive: “We take this linear process and make it parallel.”

Cloud.io Camera to Cloud iPhone App

Image Credit: The frame

Footage uploaded to the cloud via the camera can then be edited in Frame.IO, but the technology is also integrated with popular editing software such as Final Cut Pro and Adobe Premiere. And because the proxy footage has the same timecode and metadata as the original, any edit can be synchronized after receiving the drive.

In addition, Camera to Cloud allows production members to set and off to view footage from their computer, iPhone, or iPad as soon as it is shot.

“The moment you stopped [on the camera], Wouldn’t it be great to just drag the footage to your phone, because you want to see what you shot? “Frame .io CEO Emery Wells.” You can’t do that right now on a professional set. There is someone whose job it is to have playback monitors all over the set, and everyone watches playback at the same time. “

And when the company began developing this technology before the epidemic, Wells said, “it shows that there is still more need for it, when fewer people may be on set.”

In fact, the technology was already used during production Epidemic film “Songbird”. The film was filmed last summer, and using Camera to Cloud, manufacturers who were not allowed on set (due to new security protocols) can still keep up with the footage.

Camera to Cloud works on existing devices such as the Teradek CUBE 655, Sound Devices 888 and Scorpio Recorder, which can be connected to compatible cameras from Arri, RED and Sony. It is available at no additional charge.

“It’s our prediction that by the end of the decade, everyone is going to shoot audio, video and whatever, they’re going to shoot in the cloud,” Sioni said.