Flipkart doubles down on rewards program, partners with 5,000 retail outlets in India – TechCrunch

Flipkart on Monday launched SuperCoin in a bid to win thousands of customers nationwide as Walmart-owned e-commerce giant bets on its loyalty program to win and maintain its user base in the world’s second-largest Internet market. Will be able to use the retail store.

The Bangalore-headquartered e-commerce giant said it allowed its customers to “cash in on the Flipkart loyalty program” to give their customers “greater value and choice” at Timespoints, Peter England, Cafe Coffee Day and across India Partnered with more than 5,000 retail outlets including Flying Machine. , Called Supercon Rewards. Flipkart customers earn these SuperCoins when they shop on the e-commerce platform.

Customers will be able to pay up to 100% of the bill value through SuperCon, Flipkart said, adding traditional loyalty programs have struggled to gain traction as they locked customers to their platform and cashed reward points Made it difficult to change.

Its retail partners operate in many categories, including fashion, grocery, food and beverage, travel, health and wellness. These retail partners will offer a QR code for Flipkart customers to redeem their reward points.

The move comes as aggressively as the leading e-commerce firms in India Partner with physical and digital stores Across the country. Amazon, too, has broadened its offering in recent years to offer coupons and discounts that Amazon Pay customers can shop at Urban Company, Domino’s, BigBor, More, Oyo Rooms, Lucial, BookMyShow, Swiggy and RedBus Are, for example.

Prakash Sikaria, vice president of growth and monetization at Flipkart, said in a statement, “The lines between online and offline shopping are becoming increasingly blurred, and our intention is to make consumers’ shopping experience more beneficial, no matter where they are Shop. ” .

“Being a part of the SuperCoin program enables our partners to reap the benefits of Flipkart’s 300 million customer base through a truly integrated rewards initiative,” he said.

Flipkart said that customers on its platform have earned over one billion Supercoins till date.