Flextock is a YC-backed e-commerce fulfillment provider for Africa and the Middle East – TechCrunch

When merchants launch their e-commerce businesses, they can easily manage end-to-end operations in the early stages. But as they start growing, managing their own operations, from warehousing and logistics to delivery and cash collection, can be difficult. this They can be prevented from scaling Effectively In spite of steady demand.

Now, this workload needs to be removed. This is where e-commerce fulfillment services come in handy.

today, Flextalk, A company providing this service to businesses and consumers in Egypt, is announcing that it is part of the Y Combinator Winter 2021 batch. established by Mohammad mossad And Ence siame In September 2020, the Egyptian company launched secretly this January.

According to COO SIAM, the founders observed that e-commerce activities in the Middle East and North African regions have accelerated due to epidemics and merchants were left They are overwhelmed by the amount of orders received.

“We saw this as an opportunity to build a tech-enabled platform that should be able to help anyone develop their own independent brand or store,” she told TechCrunch. “We wanted them to focus on their products and marketing, while the supply chain and logistic bits left us, which we do through our end-to-end proprietary software.

The company’s CEO Mossad described FlexTalk as a technology-enabled fulfillment provider. When merchants sign up on the platform, they ship their products to one of the company’s fulfillment centers. FlexTalk takes the complete inventory and tags the products for tracking purposes. Again, integration Made of Between FlexTalk and any online store they use, be it Shopify, WooCommerce, Wix and Odoo, among others..

As ordered Are making, FlexTack Package and Ship Products to Customers from Fulfillment Center. Flexock does not have a delivery vehicle, so to achieve this, the company partners with existing logistics companies in Egypt. This model has helped startups create markets for various last-mile distribution companies in the country..

Image Credit: Flextalk

There is also a dashboard for these merchants to track every order, get more visibility into their shipping process and know how well their products sell..

FlexTalk makes money on a per-order basis. This means that merchants on the platform pay a flat fee that changes in regard of Quantity of products increased.

Mossad says the company beta launched in January with more than 20 businesses, growing week-by-week In 28 cities of the country.

According to the CEO, Flexlock is the first end-to-end fulfillment service in Egypt. And in a market that will see greater competition potential over the next few years, Mossad feels that FlexTalk has the opportunity to become a market leader.

Six months old startup is behind this logic is Supported by Y Combinator And has also raised $ 850,000 In college The first part of its multi-million-dollar pre-seed round which will be Close Sometime this year.

“We were very capable Quickly Get YC’s approval given the size of the opportunity we are given attention to.. We believe that commerce is Be expected To make changes in the Middle East and Africa, and Flextalk is going to be at the forefront of empowering this next generation of commerce, ”he said.

The founders combine a combination of corporate experience and a strong track record of scaling tech startups in the MENA region.

LR: Mohammed Mossad (CEO) and Enes Siam (COO)

Siam began her career with supply operations management in Nestlé in the Middle East and North Africa. Later, he became general manager of Carrom Bus, a mass-transit service and Uber subsidiary, where he helped build the product from scratch and expanded it to 150,000 monthly rides a year..

Mossad, On the other handWorked on Different Alternately in various African countries during his time at Bain & Co.. He joined Egypt’s online food delivery platform, Almanes, as Chief Strategy Officer. He helped grow the company’s revenue 5-fold in less than a year and played a key role in its $ 8 million Series B round.

The CEO says that Flextalk has its sights on other African and Middle Eastern markets – Specially Saudi Arabia – and plans to provide services to more than 1 million businesses in these regions over the next decade.

“We are on a mission to enable more than 1 million merchants in Africa and the Middle East to sell online without completing the hassle of running their operations. We are well positioned to do this, and have hope, We will be able to achieve this in record time. “