Georgia is the only state in the US where right now Facebook Allows political ads to run, but is set to change once Tuesday’s elections close.
A change in its advertising policies and a story from the Facebook site Axios, The company will no longer allow advertisements for political and social issues anywhere in the country, Georgia added early yesterday.
Facebook told TechCrunch that the decision to resume political ads in Georgia brings that state in line with the “current nationwide stagnation” on social issue, election and politics ads. A Facebook spokesperson declined to say whether political ads would be allowed again or if they would be permanently blocked from the platform.
The company paused in those ad categories for the first time on November 4 As a precaution Designed to reduce misinformation in the US presidential election. On December 16, the company again allowed political advertisements in Georgia, inviting campaigns eager to pay to get their messages in front of Facebook users. It seems that some politicians, San Ted Cruz (R-TX) among them, In spite of the restrictions Facebook’s Georgia flaws were raised to raise money for themselves.
When political advertisements came back for Georgians, they left mainstream news sources New reporting from The Markup. While this result is quite intuitive, it underscores the external impact of targeting political advertising in Facebook’s information ecosystem.
Many politicians and political groups are eager to fundraise on Facebook. The company’s decision to stay stalled suggests that it is still evaluating how – and perhaps if – it wants to handle political advertisements in the future. But Facebook may also be waiting for the storm to pass in light of the misinformation that plagued the November process of calculating election results.
It is also worth noting that Facebook’s flagship advertising integrity is Rob Leathern Left the company In late December, the 2020 US election called his team work “the culmination of an enormous amount of effort over many years”. Leathern helped shape the company’s policies around political advertising – decisions that were often controversial by 2020 due to the widespread misinformation paid through the platform.
Because they will decide to control the Senate, an unusual pair of runoff races in a state that was just blue are high stakes for both political parties. With a Democratic Senate, the Biden administration has given much better shots at making ambitious plans for things like COVID relief and the climate crisis a reality. And given the Republican presidential-election policy priorities, expanded control of the Senate placed a powerful obstacle in Biden’s path.