Facebook Shares 4 Ways It's Improving News Feed Ranking

Facebook Shares 4 Ways It’s Improving News Feed Ranking

Facebook is sharing plans about how it plans to give users more of what they want to see in their news feeds.

Upcoming changes in news feed rankings will be centered around four response-driven signals.

Facebook users will be asked to respond in various ways over the next few months

This process of collecting feedback is an extension of the company launched in 2019, called a “worth your time” survey.

Surveys simply asked if users felt that someone was worth their time.

If a user answered, “yes,” Facebook’s goal would be to rank that content more prominently in their news feed. If they said “no,” then that type of material would appear downstream.

advertisement

Continue reading below

Facebook is building those surveys by asking new questions. Here is more about the different approaches that the company is taking to get feedback.

4 response-induced cues

Is this post inspiring?

Users want to see more inspiring and uplifting content in their news feeds. Facebook is going to run a series of tests to survey people they find inspiring.

advertisement

Continue reading below

Facebook will include users’ reactions as a signal in the news feed rankings, with the goal of showing people closer to the top of their news feed and more inspiring posts.

Is this post interesting?

Facebook wants to show users more posts about the topic they are interested in. To accomplish this it will start asking people if they want to see more or less posts about a certain topic.

The feedback will be used to rank content in users’ news feeds on topics they are interested in getting close to the top.

Do you want to see less of these posts?

Facebook is taking a different approach to find out what types of posts users want to see less often. One way to do this is by looking at the signs of engagement.

For example, if a post generates a very angry response, Facebook may give users a survey asking what kind of content they do not enjoy in their news feed.

Do you want to hide this post?

Users have been able to hide individual posts in their news feeds for a long time, but it is not immediately clear how to do this.

Facebook will begin testing a new post design that makes the option to hide posts more prominent.

When users come across a post they don’t want to see again, they tap on the X in the top right corner as shown below.

Facebook has outlined 4 ways & # 8217;  Improvement in news feed rankings

Current ranking signals are still important

These four new feedback-driven signals will be used alongside thousands of existing signals that Facebook uses to post posts to users’ news feeds.

advertisement

Continue reading below

Facebook gives a lot of weight to engagement signals when posting rankings, including likes, shares, comments, and responses.

The company says that in addition to engagement signals, the feedback it is getting will provide users with more complete images that users want to see:

“During the busyness of a post – or how often people like it, comment on it, or share it – it can be a useful indicator that is interesting to people, this survey-driven approach, which Is largely outside the immediate response to a post, which gives. ” A more complete picture of the types of people people find most valuable and what type of content detracts from their news feed experience. “

advertisement

Continue reading below

Source: Facebook Newsroom