Facebook Pages Redesigned, 5 New Features Added

Facebook Pages Redesigned, 5 New Features Added

Facebook is rolling out a redesigned layout for pages with new features to help promote community features and achieve business objectives.

The most notable change for the Facebook page layout is more likes on the number of followers. It is not possible for users to see how many likes a page has received, instead they will see the total number of followers.

Followers are arguably a more important metric, at least for page admins, as it refers to the number of people signed up to receive updates from the page.

Another change in page layout makes it easier for users to see who is running it. Page managers’ bios are now more accessible.

The main changes are for those users. Now let’s take a look at new features for businesses and marketers.

5 new features for Facebook pages

Facebook is adding the following new features to the pages:

  • A dedicated news feed
  • Easy navigation
  • Better Page Management Tools
  • Actionable insight
  • Security and integrity features

Continue reading for more information about these features.

Dedicated News Feed

For the first time, page managers can now view a dedicated news feed, which is separate from their personal feed.

“We are bringing the power of the news feed to the pages for the first time. Now pages can search and join conversations, follow trends, interact with peers and connect with fans. “

In addition, the news feed for the page will suggest new connections such as other public figures, pages and groups. Suggestions of trending content will also be shown in the news feed.

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In an effort to encourage more engagement with the page, public figures’ comments will be bumped to the top of the comments section.

This allows the pages to be more visible to a wider audience. Users will be able to follow pages directly from the comments sections.

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Easy account switching

Facebook makes it easy to navigate their personal profiles and their pages using the switcher.

This feature can be accessed by tapping on the three-line icon at the bottom left of the main navigation bar.

At the top of the screen you will see your personal profile and your page. Tap on one or the other to switch between them.

Facebook page redesigned, 5 new features added

Better Page Management Tools

Facebook is presenting task-based admin controls on pages, providing the ability to specify permissions based on specific tasks.

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Insights will be able to specify different levels of entry, to manage tasks such as advertising, content and community activity and messaging.

Facebook page redesigned, 5 new features added

Actionable insight

Facebook says it is bringing more actionable insights to the page, but zero in on the exact details.

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A help page states: “Updated insights will help you understand your audience and how your content performs.”

Improvements in page insights are also said to include more relevant information.

Security and integrity features

Facebook is improving its ability to detect activity that is not allowed on the platform, including hate speech, violent, sexual or immoral content, and impersonation.

As part of this effort, Facebook is making blue verified badges more visible, which will make it easier for users to identify posts and comments from authentic pages and profiles.

No features are being removed

Publicly matters, nothing is being removed from the Facebook page as part of this update. Admins will continue to have access to everything they have done before.

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See the official announcement with this help page for more information.