Facebook & Instagram Shops Integrate With Shopify

Facebook & Instagram Shops Integrate With Shopify

Facebook and Instagram shops are adding Shopify as a payment option that is estimated to increase conversion rates by 1.72x.

All Shopify merchants sold on Facebook and Instagram can now offer Shop Pay as a checkout option for customers.

Checking with Shop Pay is said to be 70% faster than a typical checkout, which is due in large part to how it pre-populates customer details such as billing and shipping information.

When a customer uses Shop Pay for the first time, their information is stored for future purchases. The next time they checkout from Shop Pay, they can speed up the process with a simple tap.

This is the first time Shop Pay is available outside of Shopify. For businesses, the expansion of Shop Pay means more sales and fewer abandoned vehicles.

In a study of 10,000 of the largest Shopify merchants with Shop Pay, it was found that checkouts going through Shop Pay have an average check-to-order rate of 1.72x higher than regular checkouts.

This number is even higher on mobile, where shop pay increases conversion rates by 1.91x.


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“While the conversion advantage of Shop Pay is evident in both mobile and desktop, it has improved significantly on mobile, where Shop Pay checkout is 1.91 times higher than regular checkout. This is a major advantage for direct-to-consumer brands, where conversion to mobile can be the difference between making money or losing money. “

Facebook & # 038;  Instagram shops are integrated with Shopify

Shopify merchants can enable Shop Pay by following the steps in the next section.


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How to enable at the shop

Shopify merchants can enable Shop Pay in a few simple steps:

  • From your Shopify admin, go to Settings> Payment.
  • In the Shopify Payment section, click Managed.
  • in Related check-out Section, check At the shop.
  • Click Save.

Now your customers can use Shop Pay to check on your store.

In an announcement, Shopify has emphasized the benefits that Shop Pay has provided to businesses since its launch in 2017:

“With Shop Pay now available on Facebook as a fast and secure payment option, people also get access to industry-leading order tracking and carbon offsets from their delivery.

Shop Pay helped buyers complete more than 137 million orders in 2020, and by the end of the year, had nearly $ 20 billion in cumulative GMV since its launch in 2017. “


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Shop Pay will first become available to all Shopify merchants in the US using Checkout on Instagram, and will roll out on Facebook in the coming weeks.

When Shop Pay is available on Instagram and Facebook, users will be able to find the tagged product in the app and add them to their cart.

At checkout they will have the option to choose Shop Pay among other preferred options such as Credit Card, Debit Card and PayPal.

When the order is completed, customers can easily track progress using the Shopify’s Shop app.

Shopify merchants in the US can sell products directly through Facebook and Instagram using the tools introduced last year. If enabled at the merchant’s main shopify store, Shop Pay will automatically be enabled in Facebook and Instagram shops.


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For more information about Facebook and Instagram shops, see our coverage here:

Source: Shopify (1, 2)