Facebook and Apple Are Beefing Over the Future of the Internet

Last July, Facebook CEO Mark Zuckerberg spent with heads of Google, Amazon, and Apple Long day Fielding hot questions from members of the House Antitrust Subcommittee. Did he realize at the time that the most immediate threat to his company’s business model would be not from Congress, but from one of the other officials at the hearing?

If he wasn’t, he does now. On Thursday morning, Apple CEO Tim Cook gave a speech explaining his company’s upcoming privacy changes, which would ban apps from sharing iPhone user behavior with third parties unless users give explicit consent. And he clarified that these new policies have been designed keeping Facebook in mind at least. Speaking as part of a conference Called For International Data Privacy Day, Cook fired a social media business model to monitor people’s behavior so that they could be targeted advertising.

“The fact that an interconnected ecosystem of companies and data brokers, of fake news divisions and division pedestrians, trackers and hawksters just looking to make a quick buck exists in our lives more than ever, “He said f. “The technology does not require large amounts of personal data stitched together across dozens of websites and apps to be successful.” Cook did not mention the name on Facebook, but he did not need it. It was perfectly clear who was on their mind when they asked, “What are the consequences of seeing an algorithm recommending thousands of users to join extremist groups and then maintaining an algorithm even more?” It sounded like something outside Documentary film Social dilemmaIn fact, Cook at one point used that exact phrase.

Both companies have traded secrecy with Cook for years. Is commenting In 2018, “If our customer was our product, we could make a ton of money.” We have chosen not to do so. “But Thursday’s speech was more than just a corporate trash talk. Apple’s new app tracking transparency The frame, Who was it First announced Last summer, any company has a direct objective that makes money by following users on the Internet. Sometime this spring, every iOS app that wants to “track” a user – namely, shares its behavior and data with other apps, websites, or data brokers – must first obtain its Express permission. (There are minor exceptions, such as data sharing for fraud prevention and security purposes.) Just about everyone is expected to choose the vast majority of users.

Which would be bad news for Facebook. The company makes a lot of money by saying what it says “Viewer alike. “Advertisers upload a list of their existing customers, and then Facebook creates a matching list of users who are similar to those customers based on demographic and behavioral data, and therefore are likely to respond to an advertisement. To do this effectively, it should be able to tie a user’s identity to every job done on the web, using things like device identifiers and email addresses. It will not be enabled for iPhone users who opt out of tracking. As a result, advertisers will probably be less willing to pay. Some analysts have Predicted With the immediate effect of this change, Facebook’s revenue could decline by more than 10 percent.

The company has accordingly initiated a public relationship against Apple’s changes. Removed it in december Full page ads Announcing in major newspapers that it “stands for Apple for small businesses”, arguing that merchants will have a harder time reaching the right customers if they can’t target them based on their behavioral data Huh. Another ad warned that apps would have to start charging, which would “change the Internet as we know it – it’s even worse.” In one Earning call On Wednesday, Zuckerberg escalated the attack on Apple even further, paying more attention to it than he did to anyone. The case His company faces off with state and federal agencies. “Apple has every kind of incentive to use its dominant platform positioning to see how our apps and other apps work, which they regularly do for their priority.” “Apple may say they are doing this to help people, but the moves clearly track their competitive interests.” It was a disgusting revelation that Apple violated antitrust laws. (Actually, after the earnings call, Information informed of Facebook is considering filing a civil antitrust suit.)

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Zuckerberg is certainly right about one thing: Apple is unilaterally utilizing its dominant position in the mobile phone market to track and share user data online. The establishment of an “opt in” regime, in which privacy is the default and users have to give positive consent to share their data, has long been a dream of privacy activists. Ready to take some people’s trouble Decide to exit Every individual site or app they use, let alone track them, who do not know them. The opt-in is considered politically and even legally difficult, however, even California’s newly enacted Privacy lawThe most ambitious in the nation, he does not go away. And yet, a private company, Apple can flip a switch and achieve what none of the US government regulators have – at least when it comes to about half of the US mobile market which Controls it. (Internationally, Google’s Android operating system is very popular.)